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At The Flex, we believe renting a home should be as effortless as booking a ride.<br><br>Our mission is ambitious: enable anyone to live anywhere, anytime, without friction.<br><br>Powered by Base360.ai, our proprietary technology platform, we are building the operating system for modern renting—automating operations, connecting fragmented systems, and creating seamless experiences for guests, landlords, and operators across the world.<br><br>We're looking for a Founding Software Engineer to help architect and build the technology that powers the future of The Flex.<br><br>This is not a typical engineering role.<br><br>You'll work directly with the founder, influence product strategy, make architectural decisions, and build systems that become the foundation of a global business.<br><br>You'll have extraordinary ownership, responsibility, and impact from day one.<br><br>What You'll Build<br><br>As a Founding Software Engineer, you'll help create and scale Base360.ai—the technology platform that powers every aspect of The Flex.<br><br>From AI-powered workflows and booking systems to operational automation and intelligent decision-making, you'll build products that directly impact revenue, efficiency, and customer experience.<br><br>You won't just ship features.<br><br>You'll create systems that replace manual work, unlock scale, and become a competitive advantage for the company.<br><br>Your Mission<br><br>Build Core Products<br><br>Design, build, and launch the software that powers bookings, pricing, payments, operations, communications, and guest experiences.<br><br>Architect the Platform<br><br>Make key technical decisions and help define the long-term architecture of Base360.ai.<br><br>Create Automation at Scale<br><br>Develop workflows and systems that automate operational processes across multiple countries and thousands of stays.<br><br>Leverage AI<br><br>Build AI-powered tools, agents, and workflows that improve productivity, decision-making, and customer experience.<br><br>Integrate the Ecosystem<br><br>Develop and maintain integrations with platforms including Airbnb, Hostaway, Stripe, Twilio, Google, Open AI, and other strategic partners.<br><br>Move Fast<br><br>Operate with urgency and ownership, turning ideas into production-ready solutions quickly and effectively.<br><br>Solve Real Problems<br><br>Work On Challenges Such As<br><br>Reservation synchronization Dynamic pricing Smart access management Guest communication automation Operational forecasting Maintenance and cleaning automation AI-powered alerts and monitoring Revenue optimization<br><br>Help Build the Company<br><br>As one of the first engineers, your influence will extend beyond code. You'll help shape processes, culture, product direction, and the future engineering team.<br><br>Tech Stack<br><br>Our Current Stack Includes<br><br>Python Fast APIReact Type Script Supabase Postgre SQLAWSOpen AI APIsStripe Twilio Docker Git Hub Actions<br><br>We care more about your ability to learn and build than your experience with any specific technology.<br><br>What We're Looking For<br><br>Must Have<br><br>Strong software engineering fundamentals Experience building production-grade applications Strong understanding of APIs, databases, and system design Product mindset and customer obsession Ability to work independently with minimal supervision Strong problem-solving ability High level of ownership and accountability<br><br>Bonus Points<br><br>Startup experience Experience with AI products or LLM integrations Experience building Saa S products Experience with Fast API, React, AWS, or Supabase Marketplace, travel, or Prop Tech experience<br><br>What Success Looks Like<br><br>Within Your First Year<br><br>Critical company operations are automated through systems you've built Base360.ai becomes a core competitive advantage New products are shipped rapidly and reliably Engineering velocity increases significantly AI-powered workflows are embedded across the business The platform is ready to scale internationally<br><br>Why Join The Flex<br><br>Massive Impact<br><br>Your work will directly shape how thousands of people live, travel, and experience cities.<br><br>Founding-Level Ownership<br><br>You'll have significant influence over product, technology, and company direction.<br><br>Build Alongside the Founder<br><br>Work closely with leadership and help define the future of the business.<br><br>Learn Faster<br><br>Gain exposure to engineering, AI, product, operations, growth, and company-building.<br><br>Performance-Based Rewards<br><br>Competitive compensation with meaningful upside for exceptional contributors.<br><br>Remote-First<br><br>Work from anywhere. We care about results, not hours.<br><br>This Role Is Not For You If<br><br>You're looking for a predictable corporate environment You prefer maintaining systems rather than building them You need constant direction and supervision You avoid ownership outside your immediate responsibilities You are uncomfortable with change, ambiguity, and rapid execution<br><br>If you're excited by building products, solving hard problems, leveraging AI, and helping create the operating system for modern renting, we'd love to hear from you.

At The Flex, we believe renting a home should feel as effortless as booking a ride.<br><br>Our mission is ambitious: enable anyone to live anywhere, anytime, without friction.<br><br>Powered by Base360.ai, our proprietary automation platform, we are building the operating system for modern renting—connecting property data, orchestrating operations, automating workflows, and enabling seamless stays across continents.<br><br>We're looking for a highly ambitious engineer who wants to build systems that create leverage at scale. This isn't a role where you'll spend months debating specifications. You'll build, ship, automate, and solve real-world problems that directly impact thousands of guests and properties.<br><br>If you're excited by APIs, automation, AI agents, cloud infrastructure, and building products from the ground up, we want to meet you.<br><br>What You'll Build<br><br>As a Founding Software Engineer, you'll help architect and scale Base360.ai—the technology platform powering every aspect of The Flex.<br><br>You'll build internal products, automation engines, AI-powered workflows, integrations, and operational systems that eliminate manual work and allow the business to scale globally.<br><br>Your work will touch everything from guest journeys and property operations to pricing intelligence and AI-driven decision-making.<br><br>Your Mission<br><br>Build the Core Platform<br><br>Design and develop scalable applications, services, and APIs that power bookings, pricing, payments, guest experiences, and operations.<br><br>Create Powerful Automations<br><br>Build event-driven workflows that automate tasks previously performed by humans.<br><br>Develop AI-Powered Systems<br><br>Leverage LLMs, AI agents, and machine intelligence to streamline operations, improve decision-making, and enhance customer experiences.<br><br>Design API-First Architecture<br><br>Create robust APIs that enable seamless communication between internal systems, third-party providers, and future products.<br><br>Integrate the Ecosystem<br><br>Build and maintain integrations with platforms including Airbnb, Hostaway, Stripe, Twilio, Open AI, Google, and other strategic partners.<br><br>Scale Infrastructure<br><br>Deploy and manage cloud-native infrastructure designed for reliability, performance, and global growth.<br><br>Solve Complex Operational Problems<br><br>Build Solutions For<br><br>Real-time reservation synchronization Dynamic pricing intelligence Smart key management Automated guest communication Operational forecasting Cleaning and maintenance automation AI-powered monitoring and alerts<br><br>Move Fast<br><br>Own projects end-to-end—from idea to deployment—and continuously improve the systems you build.<br><br>Tech Stack<br><br>We care more about capability than specific technologies, but our current stack includes:<br><br>Python Fast APIReact Type Script Supabase Postgre SQLAWSServerless Architecture Open AI APIsTwilio Stripe Docker Git Hub Actions<br><br>You Might Be a Great Fit If You Have<br><br>Strong experience building production-grade software systems Experience with Fast API, Python, React, or similar frameworks Strong understanding of APIs, distributed systems, and cloud architecture Experience designing scalable backend systems Ability to work independently with minimal supervision Strong problem-solving ability and product mindset Curiosity about AI, automation, and operational efficiency A bias toward action and shipping<br><br>Bonus Points For Experience With<br><br>Property technology (Prop Tech) Marketplace businesses AI agents and workflow automation Event-driven architectures Supabase AWS serverless infrastructure<br><br>What Success Looks Like<br><br>Within Your First 12 Months<br><br>Core operational processes are automated through systems you've built Manual work across the business is significantly reduced New integrations are deployed and maintained reliably AI-powered workflows become part of everyday operations Base360.ai becomes a competitive advantage that enables rapid global scaling<br><br>Why Join The Flex<br><br>Build Something Meaningful<br><br>Your work will directly impact how people live, travel, and experience cities around the world.<br><br>Extreme Ownership<br><br>You'll have the freedom to make decisions and build systems that matter.<br><br>Small Team, Massive Opportunity<br><br>Work closely with founders and have a direct influence on product and technical direction.<br><br>Learn Faster<br><br>You'll solve real-world challenges across software, AI, automation, operations, and scale.<br><br>Performance-Based Rewards<br><br>Competitive compensation with substantial upside for exceptional performers.<br><br>Remote-First<br><br>Work from anywhere. We care about outcomes, not hours.<br><br>This Role Is Not For You If<br><br>You're looking for a slow-paced corporate environment You prefer maintaining systems rather than building them You need detailed instructions for every task You avoid ownership and accountability"Good enough" is your standard<br><br>We're not looking for someone to fill a position.<br><br>We're looking for someone to help build the future operating system of modern renting.

About Us<br><br>Base360.ai is the AI operating system for short-term rental businesses, helping property managers run their operations on autopilot.<br><br>Born out of The Flex, a short-term rental operator that scaled to an eight-figure business using its own software, Base360.ai is now launching as a standalone platform for short-term rental operators worldwide.<br><br>We bring reservations, guest communication, pricing, payments, cleaning, maintenance, and reporting into one platform—helping operators automate manual work, reduce costs, increase revenue, and scale their portfolios.<br><br>We're looking for an ambitious Product Engineer who wants to turn real customer problems into intuitive, reliable software. You'll work closely with founders, designers, and operators to identify what matters, build solutions, and improve them based on how people use them.<br><br>If you enjoy owning the full journey from customer problem to shipped product—and you're excited by AI, automation, and short-term rentals—we want to meet you.<br><br>What You'll Build<br><br>As a Product Engineer, you'll help shape and scale Base360.ai across the entire short-term rental lifecycle.<br><br>You'll build customer-facing features, operational dashboards, automation engines, AI-powered workflows, and integrations that help property managers grow without increasing their workload at the same rate.<br><br>Your work will connect what users see with the systems behind it—from a guest’s check-in experience to the workflows coordinating reservations, cleaning, payments, and owner reporting.<br><br>Your Mission<br><br>Understand Customer Problems<br><br>Work directly with property managers and internal teams to understand their workflows, identify friction, and decide which problems are worth solving.<br><br>Build Products End-to-End<br><br>Take features from idea and prototype through frontend, backend, integrations, testing, and deployment. Own the complete experience and how it performs in production.<br><br>Create Intuitive User Experiences<br><br>Work with designers to make complex short-term rental operations easy to manage. Build interfaces that help users complete tasks quickly and confidently.<br><br>Create Powerful Automations<br><br>Build event-driven workflows that eliminate repetitive work—from scheduling cleaning after a booking to sending check-in instructions and generating owner statements.<br><br>Develop AI-Powered Features<br><br>Use LLMs and AI agents to automate guest communication, triage maintenance requests, support pricing decisions, and help operators manage their portfolios more efficiently.<br><br>Connect the Ecosystem<br><br>Build reliable APIs and integrations with platforms including Airbnb, Hostaway, Stripe, Twilio, Open AI, Google, and other partners across the short-term rental ecosystem.<br><br>Solve Real Operational Problems<br><br>Build Solutions For<br><br>Real-time reservation and availability synchronization Dynamic pricing intelligence Smart lock access and key management Automated guest communication across channels Guest check-in and upsell journeys Operational forecasting Cleaning and maintenance automation Owner reporting and financial workflows AI-powered monitoring and alerts<br><br>Measure and Improve<br><br>Use customer feedback, product usage, and operational results to evaluate what you ship. Improve features based on adoption, time saved, fewer errors, and better user outcomes.<br><br>Build for Scale<br><br>Make sound technical decisions that balance delivery speed, maintainability, security, and reliability as more operators and properties join the platform.<br><br>Tech Stack<br><br>We care more about capability than specific technologies, but our current stack includes:<br><br>Python Fast APIReact Type Script Supabase Postgre SQLAWSServerless architecture Open AI APIsTwilio Stripe Docker Git Hub Actions<br><br>You Might Be a Great Fit If You Have<br><br>Strong experience building and shipping production software The ability to work across frontend and backend systems Experience with React, Type Script, Python, Fast API, or similar technologies Strong understanding of APIs, databases, integrations, and cloud architecture A product mindset and curiosity about why users need a feature Good judgment around usability, scope, and technical trade-offs The ability to turn an ambiguous problem into a practical, working solution Confidence working directly with customers, designers, and founders The ability to work independently and own outcomes Curiosity about AI, automation, and operational efficiency A bias toward shipping, learning, and iterating<br><br>Bonus Points For Experience With<br><br>Short-term rentals, hospitality technology, or property management systems Multi-tenant Saa S platforms Marketplace businesses and booking channel integrations AI agents and workflow automation Product analytics and experimentation Event-driven architectures Supabase AWS serverless infrastructure<br><br>What Success Looks Like<br><br>Within Your First 12 Months<br><br>You've shipped features that property managers actively use Core short-term rental workflows are automated through products you've built Customers spend less time on manual administration and repetitive tasks Complex workflows become easier to understand and complete Integrations move reservations, availability, payments, and operational data reliably AI-powered features become part of customers’ everyday operations Customer feedback and usage data consistently inform your product decisions Your work helps operators grow their portfolios, improve guest experiences, and operate more profitably<br><br>Why Join Us<br><br>Build Something Meaningful<br><br>Solve problems experienced daily by short-term rental operators, with direct access to The Flex’s operations to test ideas and see their impact.<br><br>Own the Product Outcome<br><br>Help decide what to build, how it should work, and how to measure its success. Take responsibility for features from the first conversation through ongoing improvement.<br><br>Small Team, Massive Opportunity<br><br>Work closely with the founders and directly influence the product and technical direction of Base360.ai.<br><br>Learn Faster<br><br>Solve real-world challenges across product, software, AI, automation, hospitality operations, and scale.<br><br>Performance-Based Rewards<br><br>Competitive compensation with substantial upside for exceptional performers.<br><br>Remote-First<br><br>Work from anywhere. We care about outcomes, not hours.<br><br>This Role Is Not For You If<br><br>You're looking for a slow-paced corporate environment You want a narrowly defined role with limited customer or product involvement You need detailed specifications before you can make progress You avoid ownership and accountability You consider a feature finished without checking whether it solves the user’s problem<br><br>We're looking for someone who wants to help build the AI operating system for the short-term rental industry.

<p></p><p>To lead and execute IEI's marketing strategy by strengthening the company's brand positioning, generating qualified business opportunities, and expanding its presence across industrial markets.</p><p>The role is responsible for developing integrated marketing initiatives that support business growth, increase customer engagement, enhance corporate visibility, and contribute directly to revenue generation.</p><p>Working closely with Senior Management, the Marketing Executive will play a strategic role in driving marketing excellence, digital transformation, lead generation, and corporate communications while supporting IEI's long-term expansion plans.</p><p><strong>Key Responsibilities</strong></p><p><strong>Strategic Marketing</strong></p><p>• Develop and execute the company's annual marketing strategy and quarterly (Q1–Q4) marketing plans aligned with business objectives and growth targets.</p><p>• Present marketing strategies, campaign plans, and budgets to Senior Management for review and approval.</p><p>• Identify new markets, customer segments, and business opportunities that support the company's expansion strategy.</p><p>• Recommend innovative marketing initiatives that enhance IEI's competitive position within the industrial and engineering sectors.</p><p>• Support strategic planning and corporate growth initiatives.</p><p><strong>Lead Generation &amp; Business Growth</strong></p><p>• Own the company's lead generation strategy across all online and offline marketing channels.</p><p>• Generate qualified business opportunities through SEO, the corporate website, Google Ads, LinkedIn, Meta platforms, email marketing, exhibitions, referrals, and targeted digital campaigns.</p><p>• Develop lead generation funnels that maximize Marketing Qualified Leads (MQLs).</p><p>• Qualify marketing leads before transferring them to the Sales Team through the CRM system.</p><p>• Collaborate with Sales to improve lead quality, conversion rates, customer acquisition, and revenue growth.</p><p><strong>Digital Marketing &amp; Website Management</strong></p><p>• Manage and continuously improve the company's website to maximize visibility, user experience, and lead generation.</p><p>• Develop SEO strategies to improve search engine rankings and organic traffic.</p><p>• Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.</p><p>• Manage LinkedIn marketing initiatives targeting consultants, contractors, EPC companies, factories, and industrial decision-makers.</p><p>• Optimize campaign performance and maximize Return on Marketing Investment (ROMI).</p><p><strong>Social Media &amp; Content Strategy</strong></p><p>• Develop the quarterly (Q1–Q4) social media strategy and annual content calendar.</p><p>• Create high-quality content showcasing IEI's projects, engineering capabilities, manufacturing excellence, and customer success stories.</p><p>• Maintain brand consistency across all communication channels.</p><p>• Monitor audience engagement and optimize social media performance through data-driven insights.</p><p><strong>Product Marketing &amp; Corporate Branding</strong></p><p>• Develop marketing strategies for the company's industrial products and engineering solutions.</p><p>• Prepare Company Profiles, Product Catalogs, Technical Brochures, Corporate Presentations, Case Studies, Success Stories, Sales Kits, and Email Marketing Campaigns.</p><p>• Support product launches and new service introductions.</p><p>• Strengthen IEI's corporate identity and market positioning across local and international markets.</p><p>• Ensure all marketing materials reflect the company's engineering excellence and competitive advantages.</p><p><strong>CRM &amp; Marketing Automation</strong></p><p>• Manage and maintain the company's CRM database.</p><p>• Develop lead nurturing workflows and marketing automation campaigns.</p><p>• Track customer journeys from initial engagement to sales conversion.</p><p>• Improve marketing-to-sales handover processes and conversion efficiency.</p><p>• Maintain accurate customer and prospect databases.</p><p><strong>Market Intelligence</strong></p><p>• Monitor industrial market trends, customer behavior, competitor activities, and emerging business opportunities.</p><p>• Conduct market research and prepare strategic recommendations for Senior Management.</p><p>• Build and maintain databases of consultants, contractors, project owners, industrial manufacturers, and strategic partners.</p><p>• Support business decisions with market intelligence and performance analysis.</p><p><strong>Events &amp; Corporate Communications</strong></p><p>• Plan and organize the company's participation in exhibitions, conferences, seminars, customer events, and networking activities.</p><p>• Coordinate booth design, suppliers, promotional materials, logistics, and event execution.</p><p>• Supervise photography and video production to support corporate marketing activities.</p><p>• Coordinate with external agencies, photographers, printers, designers, media partners, and marketing suppliers.</p><p><strong>Marketing Analytics &amp; Performance</strong></p><p>• Monitor and analyze marketing KPIs including MQLs, SQLs, CPL, CAC, Website Traffic, Organic Search Performance, Campaign ROI, ROMI, Lead Conversion Rate, and Social Media Performance.</p><p>• Prepare monthly executive reports and present performance insights to Senior Management.</p><p>• Recommend continuous improvements based on data and market performance.</p><p><strong>Budget Management</strong></p><p>• Develop and manage the annual marketing budget.</p><p>• Monitor expenditures and ensure effective allocation of marketing resources.</p><p>• Evaluate marketing investments and maximize return on budget.</p><p><strong>Employer Branding</strong></p><p>• Support HR initiatives to strengthen IEI's employer brand.</p><p>• Promote the company's culture, achievements, and career opportunities across digital platforms.</p><p>• Position IEI as a preferred employer within the industrial and engineering sectors.</p><p><strong>Strategic Initiatives</strong></p><p>• Participate in corporate transformation and digital transformation projects.</p><p>• Support business expansion and new product development initiatives.</p><p>• Recommend innovative marketing ideas that create measurable business value.</p><p>• Work directly with Senior Management on strategic marketing decisions and long-term business growth initiatives.</p><p></p>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <p><em><strong>This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.</strong></em></p><br><p>Our client is a fast-growing organization seeking an experienced <strong>Senior Paid Media Strategist</strong> to lead paid media initiatives that drive brand awareness, qualified lead generation, pipeline growth, and measurable revenue impact. The company embraces data-driven decision-making, continuous experimentation, and AI-powered workflows to build scalable marketing systems that accelerate business growth.</p><br><strong>Role Overview</strong><p>As the <strong>Senior Paid Media Strategist</strong>, you will own the strategy, execution, optimization, and performance of multi-channel paid media campaigns. You'll combine strategic planning with hands-on campaign management, overseeing initiatives across search, social, retargeting, and account-based marketing (ABM) channels while continuously improving results through testing, analytics, and AI-powered optimization.</p><br><p>This role is ideal for a senior performance marketer who enjoys building scalable acquisition systems, translating data into strategic decisions, and driving measurable business outcomes through paid media.</p><br><strong>Location</strong><p><strong>Fully Remote</strong> | 9:00 AM - 5:00 PM EST</p><br><strong>Key Responsibilities</strong><strong>Paid Media Strategy &amp; Campaign Management</strong><ul><li><p>Develop and execute paid media strategies across Google Ads, LinkedIn Ads, Meta Ads, and other relevant advertising platforms.</p><br></li><li><p>Build campaigns aligned with business goals, including brand awareness, lead generation, pipeline growth, and revenue generation.</p><br></li><li><p>Manage campaign budgets, forecasting, pacing, and resource allocation to maximize performance.</p><br></li><li><p>Oversee campaign planning, execution, optimization, and reporting across multiple channels.</p><br></li></ul><strong>Campaign Optimization &amp; Performance</strong><ul><li><p>Monitor campaign performance and optimize toward key metrics such as CPL, SQLs, ROAS, lead quality, pipeline contribution, and revenue impact.</p><br></li><li><p>Analyze campaign data to identify opportunities for improvement across targeting, bidding strategies, audiences, creatives, and conversion paths.</p><br></li><li><p>Troubleshoot campaign issues, tracking discrepancies, and performance gaps before they impact results.</p><br></li><li><p>Continuously improve paid media efficiency through structured testing and data-driven optimization.</p><br></li></ul><strong>Testing &amp; Conversion Optimization</strong><ul><li><p>Develop and execute A/B testing strategies across ad creatives, messaging, audiences, bidding strategies, landing pages, and conversion paths.</p><br></li><li><p>Analyze testing results and implement improvements that increase campaign effectiveness and lead quality.</p><br></li><li><p>Recommend landing page and conversion funnel enhancements that improve acquisition performance.</p><br></li></ul><strong>Creative Strategy &amp; Messaging</strong><ul><li><p>Develop compelling ad copy, campaign messaging, and creative recommendations aligned with campaign objectives.</p><br></li><li><p>Collaborate with creative teams to ensure paid media assets support business goals and resonate with target audiences.</p><br></li><li><p>Use campaign performance insights to refine messaging and creative strategy.</p><br></li></ul><strong>AI &amp; Marketing Innovation</strong><ul><li><p>Leverage AI-powered tools to improve audience research, campaign automation, copy generation, reporting, and performance analysis.</p><br></li><li><p>Identify opportunities to automate workflows and improve operational efficiency through AI.</p><br></li><li><p>Stay current with emerging AI technologies and paid media best practices.</p><br></li></ul><strong>Analytics, Attribution &amp; Reporting</strong><ul><li><p>Own paid media reporting, attribution analysis, and campaign performance measurement.</p><br></li><li><p>Monitor customer journeys from first interaction through revenue generation.</p><br></li><li><p>Deliver actionable insights and strategic recommendations to leadership.</p><br></li><li><p>Ensure tracking, attribution, and reporting remain accurate and reliable.</p><br></li></ul><strong>Account-Based Marketing (ABM)</strong><ul><li><p>Support ABM initiatives through highly targeted paid advertising campaigns.</p><br></li><li><p>Develop strategies that engage priority accounts and high-value audiences.</p><br></li><li><p>Collaborate with Marketing and Sales teams to align paid media efforts with revenue objectives.</p><br></li></ul><strong>Qualifications</strong><strong>Experience</strong><ul><li><p><strong>7+ years</strong> of experience in paid media, performance marketing, or digital advertising.</p><br></li><li><p>Proven experience developing and optimizing paid media campaigns that generate qualified leads, pipeline growth, and measurable revenue.</p><br></li><li><p>Experience managing B2B paid media campaigns from strategy through execution.</p><br></li><li><p>Experience overseeing campaign budgets, testing strategies, and performance optimization across multiple advertising platforms.</p><br></li></ul><strong>Skills</strong><ul><li><p>Advanced experience managing Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms.</p><br></li><li><p>Strong understanding of campaign structure, audience targeting, budget allocation, conversion optimization, retargeting, attribution, and performance analytics.</p><br></li><li><p>Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems.</p><br></li><li><p>Proficiency with reporting, campaign analysis, and data visualization using Microsoft Excel, Google Sheets, and analytics platforms.</p><br></li><li><p>Hands-on experience leveraging AI tools to improve campaign optimization, audience research, reporting, testing, and workflow automation.</p><br></li><li><p>Excellent analytical, organizational, and project management skills with the ability to manage multiple campaigns simultaneously.</p><br></li><li><p>Strong written and verbal English communication skills with the ability to present insights and recommendations to cross-functional stakeholders.</p><br></li></ul><strong>Mindset &amp; Attributes</strong><ul><li><p>Strategic thinker who understands how paid media supports broader business growth.</p><br></li><li><p>Highly analytical with a data-driven approach to decision-making.</p><br></li><li><p>Proactive, detail-oriented, and committed to continuous improvement.</p><br></li><li><p>Comfortable balancing strategic planning with hands-on campaign execution.</p><br></li><li><p>Collaborative communicator who works effectively across Marketing, Sales, and Creative teams.</p><br></li><li><p>Curious about AI, emerging technologies, and innovative marketing strategies.</p><br></li></ul><strong>What Success Looks Like</strong><ul><li><p>Paid media campaigns consistently generate qualified leads and contribute to pipeline growth.</p><br></li><li><p>Campaign performance improves through continuous testing, optimization, and strategic decision-making.</p><br></li><li><p>Marketing budgets are allocated efficiently and produce measurable business outcomes.</p><br></li><li><p>Reporting provides accurate visibility into campaign performance and revenue contribution.</p><br></li><li><p>AI-powered workflows improve campaign execution, operational efficiency, and marketing effectiveness.</p><br></li><li><p>Paid media initiatives become a scalable growth engine that supports long-term business success.</p><br></li></ul><strong>Opportunity</strong><p>This is an exciting opportunity to lead a high-impact paid media function within a growing organization. You'll have the autonomy to shape strategy, experiment with new acquisition channels, leverage AI-powered marketing technologies, and directly influence business growth through data-driven campaign execution.</p><br><strong><u>Application Process:</u></strong>To be considered for this role these steps need to be followed:<ul><li><p>Fill in the application form</p><br></li><li><p>Record a video showcasing your skill sets</p><br></li></ul> </div>

<ul><li>The role is responsible for developing integrated marketing initiatives that support business growth, increase customer engagement, enhance corporate visibility, and contribute directly to revenue generation.</li><li>Working closely with Senior Management, the Marketing Executive will play a strategic role in driving marketing excellence, digital transformation, lead generation, and corporate communications while supporting IEI's long-term expansion plans.</li><li>Key Responsibilities</li><li>Strategic Marketing</li><li>• Develop and execute the company's annual marketing strategy and quarterly (Q1–Q4) marketing plans aligned with business objectives and growth targets.</li><li>• Present marketing strategies, campaign plans, and budgets to Senior Management for review and approval.</li><li>• Identify new markets, customer segments, and business opportunities that support the company's expansion strategy.</li><li>• Recommend innovative marketing initiatives that enhance IEI's competitive position within the industrial and engineering sectors.</li><li>• Support strategic planning and corporate growth initiatives.</li><li>Lead Generation &amp; Business Growth</li><li>• Own the company's lead generation strategy across all online and offline marketing channels.</li><li>• Generate qualified business opportunities through SEO, the corporate website, Google Ads, LinkedIn, Meta platforms, email marketing, exhibitions, referrals, and targeted digital campaigns.</li><li>• Develop lead generation funnels that maximize Marketing Qualified Leads (MQLs).</li><li>• Qualify marketing leads before transferring them to the Sales Team through the CRM system.</li><li>• Collaborate with Sales to improve lead quality, conversion rates, customer acquisition, and revenue growth.</li><li>Digital Marketing &amp; Website Management</li><li>• Manage and continuously improve the company's website to maximize visibility, user experience, and lead generation.</li><li>• Develop SEO strategies to improve search engine rankings and organic traffic.</li><li>• Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.</li><li>• Manage LinkedIn marketing initiatives targeting consultants, contractors, EPC companies, factories, and industrial decision-makers.</li><li>• Optimize campaign performance and maximize Return on Marketing Investment (ROMI).</li><li>Social Media &amp; Content Strategy</li><li>• Develop the quarterly (Q1–Q4) social media strategy and annual content calendar.</li><li>• Create high-quality content showcasing IEI's projects, engineering capabilities, manufacturing excellence, and customer success stories.</li><li>• Maintain brand consistency across all communication channels.</li><li>• Monitor audience engagement and optimize social media performance through data-driven insights.</li><li>Product Marketing &amp; Corporate Branding</li><li>• Develop marketing strategies for the company's industrial products and engineering solutions.</li><li>• Prepare Company Profiles, Product Catalogs, Technical Brochures, Corporate Presentations, Case Studies, Success Stories, Sales Kits, and Email Marketing Campaigns.</li><li>• Support product launches and new service introductions.</li><li>• Strengthen IEI's corporate identity and market positioning across local and international markets.</li><li>• Ensure all marketing materials reflect the company's engineering excellence and competitive advantages.</li><li>CRM &amp; Marketing Automation</li><li>• Manage and maintain the company's CRM database.</li><li>• Develop lead nurturing workflows and marketing automation campaigns.</li><li>• Track customer journeys from initial engagement to sales conversion.</li><li>• Improve marketing-to-sales handover processes and conversion efficiency.</li><li>• Maintain accurate customer and prospect databases.</li><li>Market Intelligence</li><li>• Monitor industrial market trends, customer behavior, competitor activities, and emerging business opportunities.</li><li>• Conduct market research and prepare strategic recommendations for Senior Management.</li><li>• Build and maintain databases of consultants, contractors, project owners, industrial manufacturers, and strategic partners.</li><li>• Support business decisions with market intelligence and performance analysis.</li><li>Events &amp; Corporate Communications</li><li>• Plan and organize the company's participation in exhibitions, conferences, seminars, customer events, and networking activities.</li><li>• Coordinate booth design, suppliers, promotional materials, logistics, and event execution.</li><li>• Supervise photography and video production to support corporate marketing activities.</li><li>• Coordinate with external agencies, photographers, printers, designers, media partners, and marketing suppliers.</li><li>Marketing Analytics &amp; Performance</li><li>• Monitor and analyze marketing KPIs including MQLs, SQLs, CPL, CAC, Website Traffic, Organic Search Performance, Campaign ROI, ROMI, Lead Conversion Rate, and Social Media Performance.</li><li>• Prepare monthly executive reports and present performance insights to Senior Management.</li><li>• Recommend continuous improvements based on data and market performance.</li><li>Budget Management</li><li>• Develop and manage the annual marketing budget.</li><li>• Monitor expenditures and ensure effective allocation of marketing resources.</li><li>• Evaluate marketing investments and maximize return on budget.</li><li>Employer Branding</li><li>• Support HR initiatives to strengthen IEI's employer brand.</li><li>• Promote the company's culture, achievements, and career opportunities across digital platforms.</li><li>• Position IEI as a preferred employer within the industrial and engineering sectors.</li><li>Strategic Initiatives</li><li>• Participate in corporate transformation and digital transformation projects.</li><li>• Support business expansion and new product development initiatives.</li><li>• Recommend innovative marketing ideas that create measurable business value.</li><li>• Work directly with Senior Management on strategic marketing decisions and long-term business growth initiatives.</li><li>Job Requirements<ul><li>Education</li><li>Bachelor's Degree in Marketing, Business Administration, Mass Communication, or any related field.</li><li>Experience</li><li>3–7 years of experience in one or more of the following:</li><li>• Industrial Marketing</li><li>• B2B Marketing</li><li>• Corporate Branding</li><li>• Digital Marketing</li><li>• Marketing Communications</li><li>• Market Development</li><li>Skills</li><li>• Strong strategic and commercial mindset.</li><li>• Excellent marketing planning and campaign management skills.</li><li>• Outstanding communication, presentation, and copywriting abilities.</li><li>• Excellent English language proficiency (written and spoken).</li><li>• Strong analytical and reporting skills.</li><li>• Experience with CRM systems and marketing automation tools.</li><li>• Proficiency in Google Analytics, SEO, Google Ads, Meta Ads, and LinkedIn Marketing.</li><li>• Ability to manage multiple projects simultaneously.</li><li>• Self-motivated, innovative, and results-oriented.</li><li>Preferred Qualifications</li><li>• Experience within industrial manufacturing, engineering, heavy industries, boilers, thermal systems, or industrial equipment.</li><li>• Experience marketing technical products and engineering solutions.</li><li>• Existing network with consultants, contractors, EPC companies, industrial manufacturers, and project owners.</li><li>• Experience organizing industrial exhibitions and corporate events.</li><li>Why Join IEI?</li><li>• Work directly with Senior Management and contribute to strategic business decisions.</li><li>• Play a key role in shaping the marketing strategy of one of Egypt's leading industrial boiler manufacturers.</li><li>• Lead high-impact marketing initiatives that directly influence business growth and market expansion.</li><li>• Gain exposure to major industrial projects, strategic partnerships, and executive-level decision-making.</li><li>• Enjoy continuous professional development, career advancement, and the opportunity to build a world-class industrial brand.</li><li>About the Role</li><li>This is not a traditional Marketing Executive position.</li><li>The successful candidate will work closely with Senior Management to lead strategic marketing initiatives, strengthen IEI's corporate brand, drive lead generation, support business expansion, and position the company among the region's leading manufacturers of industrial boilers and engineering solutions.</li><li>We are looking for an ambitious, business-oriented marketing professional who is passionate about industrial marketing, brand development, and creating measurable business impact.</li><li>If you are ready to build, lead, and grow—not just execute marketing activities—we would love to hear from you.</li></ul></li></ul><p>' data-parsley-minlength='10' data-parsley-minlength-message='Minimum length is 10 characters' errorMessage='' &gt;Job Description</p><ul><li>To lead and execute IEI's marketing strategy by strengthening the company's brand positioning, generating qualified business opportunities, and expanding its presence across industrial markets.</li><li>The role is responsible for developing integrated marketing initiatives that support business growth, increase customer engagement, enhance corporate visibility, and contribute directly to revenue generation.</li><li>Working closely with Senior Management, the Marketing Executive will play a strategic role in driving marketing excellence, digital transformation, lead generation, and corporate communications while supporting IEI's long-term expansion plans.</li><li>Key Responsibilities</li><li>Strategic Marketing</li><li>• Develop and execute the company's annual marketing strategy and quarterly (Q1–Q4) marketing plans aligned with business objectives and growth targets.</li><li>• Present marketing strategies, campaign plans, and budgets to Senior Management for review and approval.</li><li>• Identify new markets, customer segments, and business opportunities that support the company's expansion strategy.</li><li>• Recommend innovative marketing initiatives that enhance IEI's competitive position within the industrial and engineering sectors.</li><li>• Support strategic planning and corporate growth initiatives.</li><li>Lead Generation &amp; Business Growth</li><li>• Own the company's lead generation strategy across all online and offline marketing channels.</li><li>• Generate qualified business opportunities through SEO, the corporate website, Google Ads, LinkedIn, Meta platforms, email marketing, exhibitions, referrals, and targeted digital campaigns.</li><li>• Develop lead generation funnels that maximize Marketing Qualified Leads (MQLs).</li><li>• Qualify marketing leads before transferring them to the Sales Team through the CRM system.</li><li>• Collaborate with Sales to improve lead quality, conversion rates, customer acquisition, and revenue growth.</li><li>Digital Marketing &amp; Website Management</li><li>• Manage and continuously improve the company's website to maximize visibility, user experience, and lead generation.</li><li>• Develop SEO strategies to improve search engine rankings and organic traffic.</li><li>• Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.</li><li>• Manage LinkedIn marketing initiatives targeting consultants, contractors, EPC companies, factories, and industrial decision-makers.</li><li>• Optimize campaign performance and maximize Return on Marketing Investment (ROMI).</li><li>Social Media &amp; Content Strategy</li><li>• Develop the quarterly (Q1–Q4) social media strategy and annual content calendar.</li><li>• Create high-quality content showcasing IEI's projects, engineering capabilities, manufacturing excellence, and customer success stories.</li><li>• Maintain brand consistency across all communication channels.</li><li>• Monitor audience engagement and optimize social media performance through data-driven insights.</li><li>Product Marketing &amp; Corporate Branding</li><li>• Develop marketing strategies for the company's industrial products and engineering solutions.</li><li>• Prepare Company Profiles, Product Catalogs, Technical Brochures, Corporate Presentations, Case Studies, Success Stories, Sales Kits, and Email Marketing Campaigns.</li><li>• Support product launches and new service introductions.</li><li>• Strengthen IEI's corporate identity and market positioning across local and international markets.</li><li>• Ensure all marketing materials reflect the company's engineering excellence and competitive advantages.</li><li>CRM &amp; Marketing Automation</li><li>• Manage and maintain the company's CRM database.</li><li>• Develop lead nurturing workflows and marketing automation campaigns.</li><li>• Track customer journeys from initial engagement to sales conversion.</li><li>• Improve marketing-to-sales handover processes and conversion efficiency.</li><li>• Maintain accurate customer and prospect databases.</li><li>Market Intelligence</li><li>• Monitor industrial market trends, customer behavior, competitor activities, and emerging business opportunities.</li><li>• Conduct market research and prepare strategic recommendations for Senior Management.</li><li>• Build and maintain databases of consultants, contractors, project owners, industrial manufacturers, and strategic partners.</li><li>• Support business decisions with market intelligence and performance analysis.</li><li>Events &amp; Corporate Communications</li><li>• Plan and organize the company's participation in exhibitions, conferences, seminars, customer events, and networking activities.</li><li>• Coordinate booth design, suppliers, promotional materials, logistics, and event execution.</li><li>• Supervise photography and video production to support corporate marketing activities.</li><li>• Coordinate with external agencies, photographers, printers, designers, media partners, and marketing suppliers.</li><li>Marketing Analytics &amp; Performance</li><li>• Monitor and analyze marketing KPIs including MQLs, SQLs, CPL, CAC, Website Traffic, Organic Search Performance, Campaign ROI, ROMI, Lead Conversion Rate, and Social Media Performance.</li><li>• Prepare monthly executive reports and present performance insights to Senior Management.</li><li>• Recommend continuous improvements based on data and market performance.</li><li>Budget Management</li><li>• Develop and manage the annual marketing budget.</li><li>• Monitor expenditures and ensure effective allocation of marketing resources.</li><li>• Evaluate marketing investments and maximize return on budget.</li><li>Employer Branding</li><li>• Support HR initiatives to strengthen IEI's employer brand.</li><li>• Promote the company's culture, achievements, and career opportunities across digital platforms.</li><li>• Position IEI as a preferred employer within the industrial and engineering sectors.</li><li>Strategic Initiatives</li><li>• Participate in corporate transformation and digital transformation projects.</li><li>• Support business expansion and new product development initiatives.</li><li>• Recommend innovative marketing ideas that create measurable business value.</li><li>• Work directly with Senior Management on strategic marketing decisions and long-term business growth initiatives.</li><li>Job Requirements<ul><li>Education</li><li>Bachelor's Degree in Marketing, Business Administration, Mass Communication, or any related field.</li><li>Experience</li><li>3–7 years of experience in one or more of the following:</li><li>• Industrial Marketing</li><li>• B2B Marketing</li><li>• Corporate Branding</li><li>• Digital Marketing</li><li>• Marketing Communications</li><li>• Market Development</li><li>Skills</li><li>• Strong strategic and commercial mindset.</li><li>• Excellent marketing planning and campaign management skills.</li><li>• Outstanding communication, presentation, and copywriting abilities.</li><li>• Excellent English language proficiency (written and spoken).</li><li>• Strong analytical and reporting skills.</li><li>• Experience with CRM systems and marketing automation tools.</li><li>• Proficiency in Google Analytics, SEO, Google Ads, Meta Ads, and LinkedIn Marketing.</li><li>• Ability to manage multiple projects simultaneously.</li><li>• Self-motivated, innovative, and results-oriented.</li><li>Preferred Qualifications</li><li>• Experience within industrial manufacturing, engineering, heavy industries, boilers, thermal systems, or industrial equipment.</li><li>• Experience marketing technical products and engineering solutions.</li><li>• Existing network with consultants, contractors, EPC companies, industrial manufacturers, and project owners.</li><li>• Experience organizing industrial exhibitions and corporate events.</li><li>Why Join IEI?</li><li>• Work directly with Senior Management and contribute to strategic business decisions.</li><li>• Play a key role in shaping the marketing strategy of one of Egypt's leading industrial boiler manufacturers.</li><li>• Lead high-impact marketing initiatives that directly influence business growth and market expansion.</li><li>• Gain exposure to major industrial projects, strategic partnerships, and executive-level decision-making.</li><li>• Enjoy continuous professional development, career advancement, and the opportunity to build a world-class industrial brand.</li><li>About the Role</li><li>This is not a traditional Marketing Executive position.</li><li>The successful candidate will work closely with Senior Management to lead strategic marketing initiatives, strengthen IEI's corporate brand, drive lead generation, support business expansion, and position the company among the region's leading manufacturers of industrial boilers and engineering solutions.</li><li>We are looking for an ambitious, business-oriented marketing professional who is passionate about industrial marketing, brand development, and creating measurable business impact.</li><li>If you are ready to build, lead, and grow—not just execute marketing activities—we would love to hear from you.</li></ul></li></ul>