• Formulate the brand strategy based on market gap analysis.


• Develop short- and long-term objectives for the brand.


• Monitor the turnover and the profitability of the brand. 


• Develop the yearly sales targets for the brand.


• Develop the brand marketing calendar.


• Plan for the needed yearly marketing budget.


• Plan for the Monthly marketing spending.


• Monitor the actual monthly marketing spending VS target.


• Develop a pre – post study analysis for the marketing activities.


• Execute the approved marketing calendar.


• Co-ordinate with the internal departments on packaging and product quality. 


• Monitor the market feedback on the product and communicate to the management.


• Analyze the retail audit data and the Qualitative and Quantitative research in order to reach a sound able business decision with the management.


• Coordinate with the advertising agencies on the marketing calendar and write the needed briefs. 


• Follow up on the time executions of the marketing calendar activities.


• Develop a quarterly marketing expenditure reports to guarantee that the activities within the assigned marketing budgets.

Skills

Qualifications:

• Bachelor’s Degree in Marketing or any related field.

 Experience:

• A minimum of 5-7 years of experience in FMCG Industry.

Job specific Skills:

• Career oriented 


•  Owns good follow up skills 


•  Self-motivated 


• Analytical thinking 


•  Initiative


• Fluent in English