Marketing Manager

Halwani Bros - مصر - Cairo
  • Guide and contribute to the formulation and implementation of the overall strategies and plans.

  • Devise and articulate the marketing strategy for the HBE Company ‎business towards the achievement of overall ‎BU objectives. 

  • Ensure the effective implementation of the marketing ‎strategy across the different units / portfolios, through leading the marketing team via plans' formulation, objective setting, performance management, staff development and motivation, all in order to ensure the highest ‎levels of performance.‎

  • Fortify current portfolio in line with current market dynamics, growth rates and consumer needs. ‎

  • Thorough and consistent assessment of the market and relevant stakeholders towards the identification of potential slots of opportunity.  This is to make sure that ‎potential future markets are monitored on an-going basis to make sure relevant and potential opportunities are slotted into the marketing strategy / plan. 

  • Discuss and agree plans setting and implementation of individual ‎brand / portfolio strategies and an enhanced brand equity, via marketing mix plans, marketing and advertising activities as well as target setting. 

  • Ensure the HBE product portfolio is as balanced and diverse enough, to coincide with ‎current and feasible future opportunities for the business.‎

  • Develop and oversee the implementation of the comprehensive and individual marketing ‎communications strategy towards guaranteeing that the target message for each brand are high on reach relevant to stakeholders.‎

  • Direct the thorough monitoring and assessment of current and ‎potential competitor activity on an-ongoing basis in ‎order to support the achievement of a sustainable ‎competitive advantage and towards the development and sustenance of a pro-active side to the business. ‎

  • Prepare and manage annual department budgets to ‎ensure effective cost management.‎

  • Contribute to the development of export markets in ‎order to maximize the potential of overseas market ‎growth and support the achievement of corporate export ‎sales objectives.‎

Skills

Minimum Qualifications:


  •     Bachelor’s Degree in a relevant discipline.

  •     MBA is a Must.

 


Minimum Experience:


  •       Minimum 15-year experience in FMCG marketing, preferably within a multinational organization

  •      Demonstrable track record of achievement in FMCG marketing

  •      In depth knowledge and understanding of FMCG market characteristics and dynamics

  •      Well-developed financial knowledge and understanding

 


Job specific Skills:


  •       Strategic thinking

  •       Decision making at both strategic and operational levels

  •       Vision and creativity

  •       Analytical skills

  •       Well-developed leadership skills

  •       Strong communication skills

  •       Ability to operate effectively at all levels within the business

  •       Ability to handle multiple business pressures and operate effectively under stress

  •       Flexibility

 

تاريخ النشر: ٢٦ نوفمبر ٢٠٢٠
الناشر: Bayt
تاريخ النشر: ٢٦ نوفمبر ٢٠٢٠
الناشر: Bayt