Duties and responsibilities include but are not limited to the following:

Marketing Support:

• Assist Territory Marketing Supervisor/Manager in preparing annual advertising & promotion plans, budgets with local function managers addressing identified business objectives
• Ensure efficient and timely implementation of planned advertising and promotion activities within the approved budgets
• Managing and maintaining marketing collateral (e.g., brochures, presentations) to ensure brand consistency
• Responsible for all the communications and the negotiations with the suppliers and vendors internally and externally
• Full Control and revision of the overall marketing cost center expenses of all the departments to ensure abiding by the approved budgets and control needed reports for this control
• Responsible for implantation of all kinds marketing related activities (magazines, outdoor, customer seminars, exhibitions, and customer trips, etc….)
• Drive and improve standards of competitive intelligence gathering and understanding including their marketing activities, tactics, Strategies, and product offer.

Customer Experience (CX) Support:

• Work to resolve customer issues promptly and professionally, ensuring a positive customer experience
• Gather and Analyse customer feedback to identify trends and opportunities to enhance the customer journey
• Assist with the development and implementation of CX improvement initiatives
• Assist in defining and communicating the Customer Experience (CX) vision in line with the business strategy and company values by fully engaging with and inspiring key stakeholders across the business
• Assist in the coordination with all departments to ensure alignment with strategy and improving CX across key customer journeys, utilising best practice across CAT and from outside Mantrac industries.
• Assist in Run Voice of Customer (VOC) surveys across various customer touchpoints (e.g. Sales, Rental, Service, Parts) to capture CX elements of loyalty and satisfaction.
• Assist in the process owner for BDRs strategy, supporting marketing initiatives and managing marketing leads to be converted into sales leads.
• Assist in creating journey maps and service blueprints that illustrate the Mantrac customer experience approach and indicate key touchpoints for marketing and sales activities.
• Assist in the collaboration with technical teams to align customer interactions and identify opportunities to develop services and solution offerings that address customer desires throughout the customer experience lifecycle.

Data & Analytics:

• Support in marketing and customer experience data analysis to track key performance indicators (KPIs), identify trends, and measure the effectiveness of marketing campaigns and CX initiatives.
• Assist in the creation of data visualizations (e.g., charts, graphs) to present marketing and CX insights effectively.