Legal adviser - Sharkia Egypt
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IEI
Egypt - Sharkia
<p></p><p>To lead and execute IEI's marketing strategy by strengthening the company's brand positioning, generating qualified business opportunities, and expanding its presence across industrial markets.</p><p>The role is responsible for developing integrated marketing initiatives that support business growth, increase customer engagement, enhance corporate visibility, and contribute directly to revenue generation.</p><p>Working closely with Senior Management, the Marketing Executive will play a strategic role in driving marketing excellence, digital transformation, lead generation, and corporate communications while supporting IEI's long-term expansion plans.</p><p><strong>Key Responsibilities</strong></p><p><strong>Strategic Marketing</strong></p><p>• Develop and execute the company's annual marketing strategy and quarterly (Q1–Q4) marketing plans aligned with business objectives and growth targets.</p><p>• Present marketing strategies, campaign plans, and budgets to Senior Management for review and approval.</p><p>• Identify new markets, customer segments, and business opportunities that support the company's expansion strategy.</p><p>• Recommend innovative marketing initiatives that enhance IEI's competitive position within the industrial and engineering sectors.</p><p>• Support strategic planning and corporate growth initiatives.</p><p><strong>Lead Generation & Business Growth</strong></p><p>• Own the company's lead generation strategy across all online and offline marketing channels.</p><p>• Generate qualified business opportunities through SEO, the corporate website, Google Ads, LinkedIn, Meta platforms, email marketing, exhibitions, referrals, and targeted digital campaigns.</p><p>• Develop lead generation funnels that maximize Marketing Qualified Leads (MQLs).</p><p>• Qualify marketing leads before transferring them to the Sales Team through the CRM system.</p><p>• Collaborate with Sales to improve lead quality, conversion rates, customer acquisition, and revenue growth.</p><p><strong>Digital Marketing & Website Management</strong></p><p>• Manage and continuously improve the company's website to maximize visibility, user experience, and lead generation.</p><p>• Develop SEO strategies to improve search engine rankings and organic traffic.</p><p>• Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.</p><p>• Manage LinkedIn marketing initiatives targeting consultants, contractors, EPC companies, factories, and industrial decision-makers.</p><p>• Optimize campaign performance and maximize Return on Marketing Investment (ROMI).</p><p><strong>Social Media & Content Strategy</strong></p><p>• Develop the quarterly (Q1–Q4) social media strategy and annual content calendar.</p><p>• Create high-quality content showcasing IEI's projects, engineering capabilities, manufacturing excellence, and customer success stories.</p><p>• Maintain brand consistency across all communication channels.</p><p>• Monitor audience engagement and optimize social media performance through data-driven insights.</p><p><strong>Product Marketing & Corporate Branding</strong></p><p>• Develop marketing strategies for the company's industrial products and engineering solutions.</p><p>• Prepare Company Profiles, Product Catalogs, Technical Brochures, Corporate Presentations, Case Studies, Success Stories, Sales Kits, and Email Marketing Campaigns.</p><p>• Support product launches and new service introductions.</p><p>• Strengthen IEI's corporate identity and market positioning across local and international markets.</p><p>• Ensure all marketing materials reflect the company's engineering excellence and competitive advantages.</p><p><strong>CRM & Marketing Automation</strong></p><p>• Manage and maintain the company's CRM database.</p><p>• Develop lead nurturing workflows and marketing automation campaigns.</p><p>• Track customer journeys from initial engagement to sales conversion.</p><p>• Improve marketing-to-sales handover processes and conversion efficiency.</p><p>• Maintain accurate customer and prospect databases.</p><p><strong>Market Intelligence</strong></p><p>• Monitor industrial market trends, customer behavior, competitor activities, and emerging business opportunities.</p><p>• Conduct market research and prepare strategic recommendations for Senior Management.</p><p>• Build and maintain databases of consultants, contractors, project owners, industrial manufacturers, and strategic partners.</p><p>• Support business decisions with market intelligence and performance analysis.</p><p><strong>Events & Corporate Communications</strong></p><p>• Plan and organize the company's participation in exhibitions, conferences, seminars, customer events, and networking activities.</p><p>• Coordinate booth design, suppliers, promotional materials, logistics, and event execution.</p><p>• Supervise photography and video production to support corporate marketing activities.</p><p>• Coordinate with external agencies, photographers, printers, designers, media partners, and marketing suppliers.</p><p><strong>Marketing Analytics & Performance</strong></p><p>• Monitor and analyze marketing KPIs including MQLs, SQLs, CPL, CAC, Website Traffic, Organic Search Performance, Campaign ROI, ROMI, Lead Conversion Rate, and Social Media Performance.</p><p>• Prepare monthly executive reports and present performance insights to Senior Management.</p><p>• Recommend continuous improvements based on data and market performance.</p><p><strong>Budget Management</strong></p><p>• Develop and manage the annual marketing budget.</p><p>• Monitor expenditures and ensure effective allocation of marketing resources.</p><p>• Evaluate marketing investments and maximize return on budget.</p><p><strong>Employer Branding</strong></p><p>• Support HR initiatives to strengthen IEI's employer brand.</p><p>• Promote the company's culture, achievements, and career opportunities across digital platforms.</p><p>• Position IEI as a preferred employer within the industrial and engineering sectors.</p><p><strong>Strategic Initiatives</strong></p><p>• Participate in corporate transformation and digital transformation projects.</p><p>• Support business expansion and new product development initiatives.</p><p>• Recommend innovative marketing ideas that create measurable business value.</p><p>• Work directly with Senior Management on strategic marketing decisions and long-term business growth initiatives.</p><p></p>