To lead and execute IEI's marketing strategy by strengthening the company's brand positioning, generating qualified business opportunities, and expanding its presence across industrial markets.

The role is responsible for developing integrated marketing initiatives that support business growth, increase customer engagement, enhance corporate visibility, and contribute directly to revenue generation.

Working closely with Senior Management, the Marketing Executive will play a strategic role in driving marketing excellence, digital transformation, lead generation, and corporate communications while supporting IEI's long-term expansion plans.

Key Responsibilities

Strategic Marketing

• Develop and execute the company's annual marketing strategy and quarterly (Q1–Q4) marketing plans aligned with business objectives and growth targets.

• Present marketing strategies, campaign plans, and budgets to Senior Management for review and approval.

• Identify new markets, customer segments, and business opportunities that support the company's expansion strategy.

• Recommend innovative marketing initiatives that enhance IEI's competitive position within the industrial and engineering sectors.

• Support strategic planning and corporate growth initiatives.

Lead Generation & Business Growth

• Own the company's lead generation strategy across all online and offline marketing channels.

• Generate qualified business opportunities through SEO, the corporate website, Google Ads, LinkedIn, Meta platforms, email marketing, exhibitions, referrals, and targeted digital campaigns.

• Develop lead generation funnels that maximize Marketing Qualified Leads (MQLs).

• Qualify marketing leads before transferring them to the Sales Team through the CRM system.

• Collaborate with Sales to improve lead quality, conversion rates, customer acquisition, and revenue growth.

Digital Marketing & Website Management

• Manage and continuously improve the company's website to maximize visibility, user experience, and lead generation.

• Develop SEO strategies to improve search engine rankings and organic traffic.

• Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.

• Manage LinkedIn marketing initiatives targeting consultants, contractors, EPC companies, factories, and industrial decision-makers.

• Optimize campaign performance and maximize Return on Marketing Investment (ROMI).

Social Media & Content Strategy

• Develop the quarterly (Q1–Q4) social media strategy and annual content calendar.

• Create high-quality content showcasing IEI's projects, engineering capabilities, manufacturing excellence, and customer success stories.

• Maintain brand consistency across all communication channels.

• Monitor audience engagement and optimize social media performance through data-driven insights.

Product Marketing & Corporate Branding

• Develop marketing strategies for the company's industrial products and engineering solutions.

• Prepare Company Profiles, Product Catalogs, Technical Brochures, Corporate Presentations, Case Studies, Success Stories, Sales Kits, and Email Marketing Campaigns.

• Support product launches and new service introductions.

• Strengthen IEI's corporate identity and market positioning across local and international markets.

• Ensure all marketing materials reflect the company's engineering excellence and competitive advantages.

CRM & Marketing Automation

• Manage and maintain the company's CRM database.

• Develop lead nurturing workflows and marketing automation campaigns.

• Track customer journeys from initial engagement to sales conversion.

• Improve marketing-to-sales handover processes and conversion efficiency.

• Maintain accurate customer and prospect databases.

Market Intelligence

• Monitor industrial market trends, customer behavior, competitor activities, and emerging business opportunities.

• Conduct market research and prepare strategic recommendations for Senior Management.

• Build and maintain databases of consultants, contractors, project owners, industrial manufacturers, and strategic partners.

• Support business decisions with market intelligence and performance analysis.

Events & Corporate Communications

• Plan and organize the company's participation in exhibitions, conferences, seminars, customer events, and networking activities.

• Coordinate booth design, suppliers, promotional materials, logistics, and event execution.

• Supervise photography and video production to support corporate marketing activities.

• Coordinate with external agencies, photographers, printers, designers, media partners, and marketing suppliers.

Marketing Analytics & Performance

• Monitor and analyze marketing KPIs including MQLs, SQLs, CPL, CAC, Website Traffic, Organic Search Performance, Campaign ROI, ROMI, Lead Conversion Rate, and Social Media Performance.

• Prepare monthly executive reports and present performance insights to Senior Management.

• Recommend continuous improvements based on data and market performance.

Budget Management

• Develop and manage the annual marketing budget.

• Monitor expenditures and ensure effective allocation of marketing resources.

• Evaluate marketing investments and maximize return on budget.

Employer Branding

• Support HR initiatives to strengthen IEI's employer brand.

• Promote the company's culture, achievements, and career opportunities across digital platforms.

• Position IEI as a preferred employer within the industrial and engineering sectors.

Strategic Initiatives

• Participate in corporate transformation and digital transformation projects.

• Support business expansion and new product development initiatives.

• Recommend innovative marketing ideas that create measurable business value.

• Work directly with Senior Management on strategic marketing decisions and long-term business growth initiatives.