وظائف Raxeira Beauty Company For Cosmetics

<p>Job Description: Brand Marketing Manager – Raxeira Beauty</p><p><br></p><p><strong>Location:</strong> Obour City, Cairo</p><p><strong>Employment Type:</strong> Full-time, office-based</p><p><strong>Working Hours:</strong> 10:30 AM–6:30 PM</p><p><strong>Weekly Day Off:</strong> Friday</p><p><strong>Reporting To:</strong> Chief Executive Officer (CEO)</p><p><br></p><p>Job Purpose</p><p>Raxeira Beauty is seeking a highly creative, hands-on Marketing Manager with proven experience in the skincare or cosmetics industry.</p><p>The Marketing Manager will lead the brand’s marketing direction, content, public relations, campaign concepts, creative appearance, and trend-driven initiatives.</p><p>This is not a purely managerial position. During the initial stage, the successful candidate must be willing and able to execute marketing tasks personally, support the team directly, and cover essential responsibilities while building and developing the department.</p><p>As the company grows, the Marketing Manager will participate in recruiting, onboarding, training, and supporting new team members, gradually delegating responsibilities while maintaining quality and performance standards.</p><p><br></p><p>Organizational StructureReporting to the Marketing Manager</p><ul><li>Content Team</li><li>Content Creators</li><li>Social Media Content</li><li>PR Specialist</li><li>Influencer and UGC Coordination</li><li>Campaign Concepts</li><li>Creative Briefs</li><li>Marketing Trends</li><li>Brand Communication</li></ul><p>Separate Department</p><p>The following functions operate under a separate E-commerce Department:</p><ul><li>E-commerce operations</li><li>Media buying</li><li>Website operations</li><li>Online sales performance</li><li>Advertising budget management and optimization</li></ul><p>The Marketing Manager will collaborate closely with the E-commerce Department and Media Buyer, but they will not report to her administratively.</p><p><br></p><p>Key Responsibilities1. Marketing Campaigns and Creative Concepts</p><ul><li>Develop creative concepts for seasonal, promotional, and product campaigns.</li><li>Define each campaign’s main idea, message, theme, and marketing direction.</li><li>Prepare campaign concepts, mood boards, and creative direction.</li><li>Identify suitable marketing angles for each product, bundle, and offer.</li><li>Develop concepts for product launches, promotions, and sales events.</li><li>Determine the overall marketing look and communication style of each campaign.</li><li>Monitor market and social media trends and select those relevant to Raxeira.</li><li>Adapt trends creatively to support the brand, products, and sales objectives.</li><li>Prepare a complete execution plan for every campaign, including:</li><li>Campaign objectives</li><li>Target audience</li><li>Key message</li><li>Featured products and offers</li><li>Content ideas</li><li>Reels and static content</li><li>UGC and influencer activities</li><li>Execution timeline</li><li>Photography and design requirements</li></ul><p>2. Content Management</p><ul><li>Develop monthly and quarterly content strategies.</li><li>Define the brand’s content pillars and tone of voice.</li><li>Prepare and review:</li><li>Content ideas</li><li>Captions</li><li>Headlines</li><li>Reels scripts</li><li>UGC scripts</li><li>Influencer briefs</li><li>Creative briefs</li><li>Dark-ad concepts</li><li>Ensure that all content supports campaign objectives, products, and offers.</li><li>Review content before it moves to design, production, or publishing.</li><li>Support the content team practically and participate in execution when required.</li><li>Organize the workflow from the initial idea to final delivery.</li><li>Monitor deadlines and prevent delays in content production.</li></ul><p>3. Public Relations, Influencers, and UGC</p><ul><li>Develop the brand’s public relations strategy.</li><li>Plan influencer, UGC, PR-box, and brand-collaboration activities.</li><li>Select influencers and content creators who fit the target audience and brand image.</li><li>Prepare clear briefs and key messages for each collaboration.</li><li>Coordinate with agencies and external partners from initial agreement to final delivery.</li><li>Review content and requested revisions before publication.</li><li>Develop ideas for collaborations, competitions, events, and brand activations.</li><li>Coordinate Raxeira’s representation at relevant events and partnerships.</li><li>Evaluate the quality and performance of each collaboration with the relevant departments.</li></ul><p>4. Brand and Campaign Appearance</p><ul><li>Maintain a consistent and professional image for Raxeira Beauty.</li><li>Define the marketing and visual direction of campaigns, shoots, content, and advertising materials.</li><li>Work with the Art Director to convert marketing concepts into effective visual materials.</li><li>Review photographs, reels, designs, and campaign visuals from a marketing perspective.</li><li>Ensure that the product, offer, message, and target audience are clear in every creative asset.</li><li>Maintain communication and visuals suitable for Raxeira’s B and B+ target segments.</li><li>Ensure campaigns are attractive, clear, relevant, and capable of supporting sales.</li></ul><p>5. Skincare Market and Product Knowledge</p><ul><li>Understand skincare products, active ingredients, benefits, and usage instructions.</li><li>Understand customer needs, concerns, and purchasing behavior.</li><li>Convert medical and technical product information into clear, persuasive marketing messages.</li><li>Identify the selling points, customer pain points, and marketing angles for each product.</li><li>Review marketing claims in coordination with the relevant specialists.</li><li>Monitor skincare trends, competitors, product innovations, and market developments.</li><li>Recommend products, bundles, and campaign concepts based on customer and market needs.</li></ul><p>6. Team Building and Management</p><ul><li>Identify the positions required within the Content and PR teams.</li><li>Participate with the CEO and HR team in interviews and candidate selection.</li><li>Recruit suitable team members and define their responsibilities.</li><li>Train new employees on the products, brand identity, and internal workflow.</li><li>Provide practical support to employees and help resolve execution problems.</li><li>Establish clear responsibilities and KPIs for each role.</li><li>Conduct regular follow-up meetings and review the quality of deliverables.</li><li>Personally cover critical tasks during the initial stage or when the team has a temporary resource gap.</li><li>Delegate responsibilities gradually as the team develops while continuing to provide guidance and quality control.</li></ul><p>Collaboration with E-commerce and Media BuyingThe Marketing Manager will be responsible for:</p><ul><li>Developing campaign concepts, key messages, and marketing angles.</li><li>Preparing content plans, creative briefs, and advertising materials.</li><li>Defining the target audience, featured products, offers, and selling points.</li><li>Providing multiple creative concepts for advertising tests.</li><li>Reviewing creative performance and improving campaign ideas based on results.</li></ul><p>The E-commerce Department and Media Buyer will be responsible for:</p><ul><li>Launching and managing paid advertising campaigns.</li><li>Managing and allocating advertising budgets.</li><li>Audience targeting, campaign optimization, and scaling.</li><li>Monitoring website performance, online sales, and conversion rates.</li><li>Reporting on ROAS, CAC, and overall commercial performance.</li></ul><p>The relationship between the two departments is collaborative, but there is no direct administrative reporting line between them.</p><p><br></p><p>Required Qualifications</p><ul><li>Five to eight years of experience in marketing, content, and campaign development.</li><li>Proven experience in the skincare or cosmetics industry is essential.</li><li>Strong experience in developing integrated marketing campaigns from concept to execution.</li><li>Strong knowledge of content, PR, UGC, influencer marketing, and brand collaborations.</li><li>Good understanding of digital marketing and creative advertising performance.</li><li>Experience managing internal teams, agencies, freelancers, and external partners.</li><li>Ability to execute tasks personally, especially during the team-building stage.</li><li>Good knowledge of Instagram, Facebook, and TikTok.</li><li>Good command of English and the ability to prepare reports and presentations.</li></ul><p>Required Personal Attributes</p><ul><li>A creative, hands-on marketer—not only a team supervisor.</li><li>Strong marketing judgment and visual awareness.</li><li>Able to identify trends and adapt them to serve the brand strategically.</li><li>Combines creativity with customer understanding and commercial awareness.</li><li>Able to recruit, train, guide, and support a growing team.</li><li>Willing to participate directly in execution and problem-solving.</li><li>Organized, responsive, and capable of managing multiple campaigns simultaneously.</li><li>Accountable, professional, and committed to maintaining company confidentiality.</li></ul><p>Key Performance Indicators</p><ul><li>Quality and effectiveness of campaign concepts.</li><li>On-time delivery of content calendars and campaign launches.</li><li>Performance of content and creative angles in coordination with the Media Buyer.</li><li>Number and quality of executable creative concepts produced monthly.</li><li>Growth in brand awareness, reach, and engagement.</li><li>Performance of PR, influencer, and UGC campaigns.</li><li>Consistency and quality of the brand’s marketing appearance.</li><li>Successful recruitment, training, and development of the Content and PR teams.</li><li>Reduction in delays, errors, and repeated revisions.</li><li>Successful execution of product launches, promotions, and seasonal campaigns.</li></ul>

<p>‏⁦</p>E-commerce &amp; Marketplace Manager<p><strong>Company:</strong> Raxeira Beauty Company for Cosmetics</p><p><strong>Location:</strong> Obour City, Cairo</p><p><strong>Employment Type:</strong> Full-time – Office-based</p><p><strong>Working Hours:</strong> 10:30 AM to 6:30 PM</p><p><strong>Weekly Day Off:</strong> Friday</p><p><strong>Reporting To:</strong> Chief Executive Officer</p><p><strong>Direct Report:</strong> Media Buyer</p>Job Purpose<p>Raxeira Beauty is looking for a hands-on <strong>E-commerce &amp; Marketplace Manager</strong> to lead online sales across the company’s Shopify website, Amazon, Noon, Jumia, and other relevant marketplaces.</p><p>The role is directly responsible for e-commerce revenue, store operations, marketplace accounts, paid advertising performance, conversion optimization, customer journey, promotional planning, and channel profitability.</p><p>This position does not manage content or public relations. The Content and PR functions belong to the Marketing Department. However, the E-commerce Manager will collaborate closely with Marketing to convert campaign concepts and creative materials into profitable online sales.</p>Key ResponsibilitiesShopify Store Management<ul><li>Manage the daily operations of Raxeira’s Shopify store.</li><li>Create and update products, prices, bundles, promotions, discount codes, images, and descriptions.</li><li>Ensure the accuracy of prices, stock availability, shipping fees, and promotional offers.</li><li>Optimize product pages, landing pages, navigation, and checkout experience.</li><li>Monitor website functionality and coordinate with developers to resolve technical issues.</li><li>Ensure that payment, cash-on-delivery, order tracking, and shipping integrations operate correctly.</li><li>Maintain accurate tracking through Meta Pixel and other required analytics tools.</li></ul>Marketplace Management<ul><li>Manage Raxeira’s seller accounts on Amazon, Noon, Jumia, and other online marketplaces.</li><li>Create, update, and optimize product listings, titles, descriptions, keywords, images, variations, and specifications.</li><li>Maintain consistent pricing, product information, and brand presentation across all channels.</li><li>Manage product registration, account activation, and marketplace onboarding requirements.</li><li>Monitor inventory and prevent stockouts, overselling, or listing deactivation.</li><li>Plan and manage marketplace promotions, deals, vouchers, and seasonal campaigns.</li><li>Participate in Black Friday, White Friday, and major platform events.</li><li>Monitor account health, seller performance, product ratings, customer reviews, and platform policy compliance.</li><li>Manage sponsored product campaigns and marketplace advertising.</li><li>Review commissions, fulfillment costs, advertising expenses, penalties, and net profitability.</li><li>Review settlements and coordinate payment reconciliation with the Finance Department.</li><li>Communicate with marketplace account managers and negotiate promotional visibility and commercial opportunities.</li><li>Identify and activate additional marketplaces or online retail channels when commercially viable.</li></ul>Paid Advertising and Media Buying<ul><li>Manage and evaluate the Media Buyer’s daily and monthly performance.</li><li>Set campaign objectives and advertising budgets according to sales targets.</li><li>Review campaign structure, audience targeting, funnels, testing plans, and scaling decisions.</li><li>Monitor ROAS, MER, CAC, cost per purchase, CTR, CPM, conversion rate, and revenue.</li><li>Approve campaign scaling, budget reallocation, pausing, or testing based on profitability.</li><li>Ensure that advertising decisions are linked to confirmed orders, delivered orders, and net revenue—not only website purchases.</li><li>Translate performance data into clear creative requirements for the Marketing Department.</li></ul>Sales and Commercial Performance<ul><li>Set daily, weekly, and monthly online sales targets.</li><li>Monitor sales, orders, advertising spend, and net revenue daily.</li><li>Analyze performance by product, offer, campaign, platform, and customer segment.</li><li>Improve conversion rate and average order value through bundles, upselling, and cross-selling.</li><li>Reduce abandoned carts, order cancellations, delivery failures, and returns.</li><li>Monitor COD confirmation and delivery rates.</li><li>Prepare sales forecasts and coordinate stock requirements with Supply Chain.</li><li>Ensure that advertised products are available before campaigns are launched.</li><li>Evaluate the profitability of every offer before implementation.</li></ul>Offers and Promotional Planning<ul><li>Develop offers and bundles based on sales data, inventory, customer behavior, and profit margins.</li><li>Calculate the financial impact of discounts, free shipping, gifts, and promotional bundles.</li><li>Coordinate promotional calendars with the CEO and Marketing Department.</li><li>Ensure website, marketplace, stock, pricing, and operational readiness before launching an offer.</li><li>Review the commercial results of every promotion and recommend whether it should be repeated, improved, or discontinued.</li></ul>Conversion Rate Optimization<ul><li>Analyze customer behavior throughout the online purchasing journey.</li><li>Identify pages and checkout steps causing customer drop-off.</li><li>Conduct A/B tests on product pages, landing pages, offers, headlines, images, and checkout elements.</li><li>Improve the mobile shopping experience and website usability.</li><li>Use customer reviews, inquiries, complaints, and cancellation reasons to improve store performance.</li><li>Coordinate with Customer Service to address common purchase objections.</li></ul>Cross-Department Coordination<ul><li>Coordinate with Marketing to receive campaign concepts, creative materials, product messages, and marketing angles.</li><li>Provide Marketing with data on winning creatives, customer objections, bestselling products, and required content.</li><li>Coordinate with Supply Chain and Warehousing to ensure product availability.</li><li>Coordinate with Customer Service to improve confirmation, delivery, cancellation, and return rates.</li><li>Coordinate with shipping companies to monitor delivery performance and resolve operational issues.</li><li>Coordinate with Finance to review collections, marketplace settlements, advertising expenses, and channel profitability.</li><li>Coordinate with developers to resolve website, integration, and tracking issues.</li></ul>Reporting Requirements<p>Prepare daily, weekly, and monthly reports covering:</p><ul><li>Gross and net sales</li><li>Confirmed and delivered orders</li><li>Advertising expenditure</li><li>ROAS and MER</li><li>Customer acquisition cost</li><li>Conversion rate</li><li>Average order value</li><li>Confirmation and delivery rates</li><li>Cancellations and returns</li><li>Website and marketplace sales</li><li>Stock availability</li><li>Channel profitability</li><li>Required corrective actions</li></ul>Required Qualifications<ul><li>Four to seven years of relevant e-commerce experience.</li><li>Previous experience in skincare, cosmetics, beauty, or personal care is strongly preferred.</li><li>Proven hands-on experience managing Shopify.</li><li>Practical experience using Amazon Seller Central, Noon Seller Lab, and Jumia Seller Center.</li><li>Strong understanding of Meta Ads and performance marketing.</li><li>Experience managing and evaluating Media Buyers.</li><li>Strong knowledge of COD operations, order confirmation, shipping, returns, and delivery rates.</li><li>Experience with product listings, marketplace promotions, sponsored ads, settlements, and account health.</li><li>Strong analytical and commercial skills.</li><li>Good understanding of pricing, discounts, profit margins, and channel profitability.</li><li>Proficiency in Excel or Google Sheets.</li><li>Good command of English.</li></ul>Required Personal Attributes<ul><li>Hands-on and capable of executing tasks directly.</li><li>Commercially focused and driven by profitable sales.</li><li>Strong analytical and problem-solving skills.</li><li>Able to make fast, data-based decisions.</li><li>Highly organized and attentive to operational details.</li><li>Capable of managing the Media Buyer and holding them accountable for results.</li><li>Able to manage multiple sales channels simultaneously.</li><li>Responsible, proactive, and comfortable working under pressure.</li><li>Committed to maintaining the confidentiality of sales, customer, and financial data.</li></ul>Key Performance Indicators<ul><li>Achievement of net sales targets.</li><li>Net revenue growth across Shopify, Amazon, Noon, and Jumia.</li><li>ROAS and MER.</li><li>Customer acquisition cost.</li><li>Website and marketplace conversion rates.</li><li>Average order value.</li><li>Order confirmation and delivery rates.</li><li>Cancellation and return rates.</li><li>Net profit by sales channel.</li><li>Marketplace account health and customer ratings.</li><li>Product availability and stockout rate.</li><li>Website stability and issue-resolution time.</li><li>Advertising performance and Media Buyer efficiency.</li><li>Accuracy and timeliness of performance reports.</li></ul><p><br></p>