IDP Education Ltd jobs

<strong>About IDP<br><br></strong>IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.<br><br>Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.<br><br>Learn more at www.careers.idp.com<br><br><strong><strong>Role purpose<br><br></strong></strong>We are looking for a highly creative and detail-oriented Content Writer Specialist to join our content and marketing team. In this role, you will develop compelling, audience-focused content that brings our brand to life across digital and offline channels.<br><br>The ideal candidate is a strong storyteller with exceptional writing skills, a deep understanding of content marketing, and the ability to adapt IDP’s tone and style to different audiences, channels, and markets.<br><br><strong><strong>Key accountabilities<br><br></strong></strong><ul><li> Develop engaging and original content for websites, blogs, email campaigns, social media, landing pages, brochures, and marketing materials. </li><li> Write clear, persuasive, and audience-centric copy that aligns with brand guidelines and business objectives. </li><li> Transform complex information into simple, accessible, and compelling content. </li><li> Collaborate with marketing, product, regional, and stakeholder teams to develop content plans and editorial calendars. </li><li> Ensure all content reflects the organisation’s tone of voice, messaging framework, and brand values. </li><li> Adapt content for different countries, cultures, and audience segments while maintaining consistency. </li><li> Review and edit content to ensure accuracy, quality, clarity, and relevance. <br><br></li></ul><strong>Required Experience<br><br></strong><ul><li> Bachelor's degree in Communications, Journalism, Marketing, English, or a related field. </li><li> 3+ years of experience in content writing, copywriting, content marketing, or a similar role. </li><li> Exceptional writing, editing, and proofreading skills. </li><li> Strong understanding of content marketing principles and customer-centric storytelling. </li><li> Experience creating content across multiple digital channels. </li><li> Knowledge of SEO best practices and content optimisation techniques. </li><li> Ability to manage multiple projects and meet deadlines in a fast-paced environment. <br><br></li></ul><strong>Nice To Have<br><br></strong><ul><li> Experience working within global or multi-market organisations. </li><li> Experience with AI-assisted content creation and content governance. </li><li> Understanding of education, international mobility, technology, or professional services sectors.</li></ul>

IDP Education Limited<br><br><strong>About IDP<br><br></strong>IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.<br><br>Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.<br><br>Learn more at www.careers.idp.com<br><br><strong>Role purpose<br><br></strong>We are looking for a highly creative and detail-oriented Content Writer Specialist to join our content and marketing team. In this role, you will develop compelling, audience-focused content that brings our brand to life across digital and offline channels.<br><br>The ideal candidate is a strong storyteller with exceptional writing skills, a deep understanding of content marketing, and the ability to adapt IDP’s tone and style to different audiences, channels, and markets.<br><br><strong>Key Accountabilities<br><br></strong><ul><li>Develop engaging and original content for websites, blogs, email campaigns, social media, landing pages, brochures, and marketing materials. </li><li>Write clear, persuasive, and audience-centric copy that aligns with brand guidelines and business objectives. </li><li>Transform complex information into simple, accessible, and compelling content. </li><li>Collaborate with marketing, product, regional, and stakeholder teams to develop content plans and editorial calendars. </li><li>Ensure all content reflects the organisation’s tone of voice, messaging framework, and brand values. </li><li>Adapt content for different countries, cultures, and audience segments while maintaining consistency. </li><li>Review and edit content to ensure accuracy, quality, clarity, and relevance. <br><br></li></ul><strong>Required Experience<br><br></strong><ul><li>Bachelor's degree in Communications, Journalism, Marketing, English, or a related field. </li><li>3+ years of experience in content writing, copywriting, content marketing, or a similar role. </li><li>Exceptional writing, editing, and proofreading skills. </li><li>Strong understanding of content marketing principles and customer-centric storytelling. </li><li>Experience creating content across multiple digital channels. </li><li>Knowledge of SEO best practices and content optimisation techniques. </li><li>Ability to manage multiple projects and meet deadlines in a fast-paced environment. <br><br></li></ul>Nice to have :<br><br><ul><li>Experience working within global or multi-market organisations. </li><li>Experience with AI-assisted content creation and content governance. </li><li>Understanding of education, international mobility, technology, or professional services sectors.</li></ul>

<strong>About IDP<br><br></strong>IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.<br><br>Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.<br><br>Learn more at www.careers.idp.com<br><br><strong><strong>Role purpose<br><br></strong></strong>Responsible for planning, executing, and optimizing digital paid advertising campaigns across multiple channels (including Meta, Google, LinkedIn, and programmatic networks). The ideal candidate possesses strong data-analysis skills, deep familiarity with ad platforms and tracking pixels, and a proven track record of driving ROI through performance marketing. You will lead lead generation and customer acquisition efforts, manage ad budgets, set up tracking infrastructure, and turn data insights into actionable strategies.<br><br><strong><strong>Detailed Description<br><br></strong></strong><strong>Campaign Management &amp; Execution<br><br></strong><ul><li>Plan, launch, and manage end-to-end paid digital media campaigns across search, social, display, and video channels (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, etc.). </li><li>Manage daily advertising budgets, bid strategies, and audience targeting to maximize ROI/ROAS. </li><li>Perform continuous A/B and multivariate testing on ad creatives, landing pages, copy, and audience segmentations. <br><br></li></ul><strong>Tracking &amp; Analytics<br><br></strong><ul><li>Implement, audit, and maintain tracking infrastructure, including tracking pixels, GTM (Google Tag Manager), Conversion APIs (CAPI), and UTM parameters. </li><li>Ensure accurate cross-channel attribution and revenue tracking across the buyer journey. </li><li>Troubleshoot technical tracking, tagging, and data collection issues. <br><br></li></ul><strong>Reporting &amp; Optimization<br><br></strong><ul><li>Monitor daily, weekly, and monthly campaign performance metrics (CPA, CPC, CTR, ROAS, Conversions). </li><li>Analyze data to extract actionable insights and optimize audience targeting, placement strategies, and ad copy. </li><li>Prepare clear performance reports and dashboards for marketing leadership and key stakeholders. </li><li>Conduct competitor research and monitor industry trends to identify new opportunities, channels, and ad formats. <br><br></li></ul><strong>Required Experience<br><br></strong><ul><li>2–4+ years of hands-on experience managing paid advertising campaigns. </li><li>In-depth experience with Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads Manager (Facebook &amp; Instagram). </li><li>Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), pixel implementation, and offline conversion tracking. </li><li>Strong analytical mindset with high proficiency in Excel/Google Sheets (pivot tables, data visualization, VLOOKUP/XLOOKUP). </li><li>Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field (or equivalent practical experience).<br><br></li></ul><strong>Preferred Qualifications / Nice-to-Haves<br><br></strong><ul><li>Google Ads (Search, Measurement, Display) and Meta Ads Certifications. </li><li>Experience with LinkedIn Ads, TikTok Ads, and Programmatic/DSP platforms. </li><li>Familiarity with landing page optimization tools and conversion rate optimization (CRO) principles.</li></ul>

<strong>About IDP<br><br></strong>IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.<br><br>Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.<br><br>Learn more at www.careers.idp.com<br><br><strong><strong>Role purpose<br><br></strong></strong>The Head of Digital Adveritising MEA will lead, scale, and optimize our paid acquisition and media growth strategies across all operating markets within the region. In this leadership role, you will define the regional paid media vision, manage advertising budgets, and lead a high-performing team of media specialists, analysts, and channel leads.<br><br>The ideal candidate blends high-level commercial acumen with deep technical expertise in performance marketing, attribution models, and marketing technology infrastructure. You will be responsible for driving top-line revenue growth, scaling customer acquisition, and aligning regional digital advertising campaigns with broader business and brand objectives.<br><br><strong><strong>Key accountabilities<br><br></strong></strong><strong>Strategic Leadership &amp; Portfolio Management<br><br></strong><ul><li> Formulate and execute the overarching regional paid media strategy to meet revenue, customer acquisition, and return-on-ad-spend (ROAS) targets across diverse markets. </li><li> Allocate and govern regional digital advertising budgets, optimizing media spend dynamically across search, social, programmatic, connected TV, and emerging channels. </li><li> Define regional growth KPIs, establishing standardized measurement frameworks across all localized advertising campaigns. </li><li> Partner with local marketing and operations leaders to ensure full alignment between regional campaign priorities and business unit growth targets. <br><br></li></ul><strong>Team Leadership &amp; Operational Excellence<br><br></strong><ul><li> Directly lead and mentor a team of media buyers, Paid Advertising Specialists, and performance analysts. </li><li> Establish operational protocols, campaign governance rules, and QA standards for setup, creative deployment, and budget management. </li><li> Oversee and own data tracking, analysis and reporting. <br><br></li></ul><strong>Reporting, Forecasting &amp; Stakeholder Management<br><br></strong><ul><li> Present regional performance updates, strategic roadmaps, and revenue forecasts to leadership. </li><li> Translate complex performance data into clear commercial narratives, demonstrating the business impact of paid media investments. <br><br></li></ul><strong>Required Experience<br><br></strong><ul><li> 9–12 years of hands-on and strategic performance marketing experience, with at least 3+ years in a regional or multi-market leadership role managing teams and large-scale media budgets. </li><li> Comprehensive mastery of multi-channel media planning, programmatic buying, search marketing, paid social ecosystems, and video network strategy. </li><li> Expertise in advanced attribution modeling, media mix optimization, and data architectures (GA4, BigQuery, Looker/Tableau). </li><li> Proven track record of hiring, developing, and managing high-performing marketing teams across distributed geographies. </li><li> Demonstrated experience managing regional ad budgets with direct accountability for P&amp;L or ROI targets. </li><li> Bachelor’s degree in Marketing, Business Administration, Economics, or a quantitative field (Master’s or MBA preferred). <br><br></li></ul><strong>Preferred Qualifications / Nice-to-Haves<br><br></strong><ul><li> Experience expanding paid acquisition strategies into new emerging markets within the region. </li><li> Deep understanding of localized consumer behaviors, media consumption habits, and regulatory environments within the region.</li></ul>