Adidas Group jobs
4 Jobs Found
Adidas Group
Egypt
<h2 class="h5">Job description</h2>
<div class="t-break" data-jb-field="description">
<span>
</span><p><span>Within the framework of HR Services, we are providing services and business competence regarding all HR Services related processes. As HR Services strive to combine competent and professional business partnering with a constant enhancement of services in an efficient and value-adding way, the role is vitally supporting this target by following key responsibilities. </span></p><br>
<p><strong><span>Key Responsibilities:</span></strong></p><br>
<ul>
<li><span>Perform general administration within the HR Services team for all defined processes, tools and programmes and processes.</span></li>
<li><span>Perform Hire to retire tasks with the defined SLA</span></li>
<li><span>Update all relevant process documentation</span></li>
<li><span>Be a contact person for the HR community and relevant stakeholders regarding the respective HR Services processes and challenges.</span></li>
<li><span>Maintain system wide through SAP and other relevant HR systems.</span></li>
<li><span>Handle standard inquiries & support through ticket service & emails </span></li>
<li><span>Timely execute assigned tasks and issues according to defined processes, timetables and service levels in compliance with tariff and work agreements.</span></li>
<li><span>Identify improvement potential in all HR Services processes and administer the implementation of the improvements.</span></li>
<li><span>Suggest modification of systems and processes to ensure correct execution of laws and compliance to company policies</span></li>
<li><span>Providing input for creation of user manuals and process mappings</span></li>
<li><span>Providing input for communication of standards, procedures and processes to employees, internal customers.</span></li>
<li><span>Participate regularly in workshops and meetings held by subject matter experts within HR Services</span></li>
<li><span>Coordinate with government authorities and external agencies regarding employee social insurance matters.</span></li>
<li><span>Prepare, review, and submit social insurance documentation and reports within required deadlines.</span></li>
<li><span>Manage all social insurance administration activities in accordance with local regulatory requirements and company policies.</span></li>
</ul>
<p><strong><span>Key Relationships: </span></strong></p><br>
<ul>
<li><span>HR Services teams</span></li>
<li><span>HR Partners</span></li>
<li><span>Rewards Teams</span></li>
<li><span>Payroll Teams</span></li>
<li><span>Talent Acquisition</span></li>
<li><span>External authorities, consultants, and suppliers</span></li>
</ul>
<p><strong><span>Qualifications </span></strong></p><br>
<ul>
<li><span>Very good analytical skills and detail-oriented work style</span></li>
<li><span>Team player mentality</span></li>
<li><span>Strong customer focus and service minded</span></li>
<li><span>International mind-set; first experience as part of a geographically & culturally diverse team</span></li>
<li><span>Ability to work under pressure as well as prioritizes and completes tasks in order of importance</span></li>
<li><span>1-3 years relevant working experience in a multi-national environment, preferably within HR</span></li>
<li><span>Very good command of English</span></li>
<li><span>Good knowledge of MS-Office applications</span></li>
</ul> </div>
Adidas Group
Egypt
<h2 class="h5">Job description</h2>
<div class="t-break" data-jb-field="description">
<span></span><p><strong><span>Purpose & Overall Relevance for the Organization:</span></strong></p><br> <p><span>As Senior Specialist SEO, Emerging Markets at adidas, you will support the growth of organic search visibility, traffic and revenue across adidas Emerging Markets eCommerce. The role focuses on improving SEO performance across onsite content, technical SEO, internal linking, offsite authority, and AI / generative search visibility.</span></p><br> <p><span>You will work closely with regional, global and local market stakeholders to identify SEO opportunities, translate search insights into clear recommendations, and support the execution of scalable initiatives across multiple markets. This role requires a strong mix of technical SEO knowledge, eCommerce understanding, analytical thinking, and the ability to communicate SEO impact clearly to both digital and non-digital stakeholders.</span></p><br> <p><strong><span>Key Responsibilities / Authorities: </span></strong></p><br> <p><strong><span>Scope:</span></strong><strong><span> Contribution to specific deliverables or services</span></strong></p><br> <ol>
<li><strong><span>SEO</span></strong></li>
</ol>
<ul>
<li><span>Support the development and execution of SEO strategies to grow organic traffic and revenue across adidas Emerging Markets.</span></li>
<li><span>Identify growth opportunities across priority categories, franchises and product listing pages, including non-brand search demand.</span></li>
<li><span>Conduct keyword research, search intent analysis and competitor reviews to inform PLP (Product Listing Page) </span><span>optimisation, content recommendations and internal linking priorities.</span></li>
<li><span>Work with internal stakeholders to develop and execute digital PR and GEO (Generative Engine Optimization) initiatives that strengthen organic visibility and AI visibility.</span></li>
<li><span>Monitor organic performance across markets, categories and page types, and provide clear insights on what is driving growth or decline.</span></li>
<li><span>Conduct technical SEO audits to identify issues related to crawling, indexation, rendering, canonicalization, internal linking, structured data, site speed and Core Web Vitals.</span></li>
<li><span>Analyse Google Search Console, log files, crawling data and site performance reports to diagnose SEO issues and prioritise fixes.</span></li>
<li><span>Work with global product, platform and development teams to resolve technical SEO issues and improve site health.</span></li>
<li><span>Support SEO requirements for platform changes, site releases, page templates, redirects, URL structures and international SEO considerations.</span></li>
<li><span>Identify and address duplicate content, cannibalisation and crawl efficiency issues across large-scale eCommerce sites.</span></li>
<li><span>Work with internal teams and external agencies to scale SEO content optimisation across multiple markets and languages.</span></li>
<li><span>Identify relevant publisher, media and partner opportunities that can strengthen adidas visibility across search engines and AI platforms.</span></li>
<li><span>Analyse citation, mention and visibility trends across AI search platforms and generative search tools where relevant.</span></li>
</ul> <ol>
<li><strong><span>Analysis and Testing</span></strong></li>
</ol>
<ul>
<li><span>Measure and report the impact of SEO activities and specific projects, clearly explaining what changed, why it changed, and what actions are recommended next.</span></li>
<li><span>Run SEO split tests, pre/post analysis and causal impact analysis to validate the impact of SEO changes and initiatives.</span></li>
<li><span>Use search data to generate insights that guide decision-making across teams such as PR, Sports Marketing, Merchandising and Business Units including Running and Football.</span></li>
</ul> <ol>
<li><strong><span>Collaboration & Consulting</span></strong></li>
</ol>
<ul>
<li><span>Be able to explain the impact of SEO on business objectives</span></li>
<li><span>Use data and clear business rationale to influence stakeholders, prioritize SEO initiatives and secure the required support or resources.</span></li>
<li><span>Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.</span></li>
</ul> <ol>
<li><strong><span>Best Practices & Toolsets</span></strong></li>
</ol>
<ul>
<li><span>Build and maintain </span><span>best practice toolsets and frameworks that drive scalability and executional excellence.</span></li>
<li><span>Help improve SEO ways of working across Emerging Markets, including scalable processes for audits, content optimization, reporting and market support.</span></li>
<li><span>Stay updated on changes in search, eCommerce SEO, AI search, technical SEO and analytics, and translate relevant changes into practical recommendations for adidas.</span></li>
</ul> <p><strong><span>Key Relationships: </span></strong></p><br> <ol>
<li><span>Global Product teams</span></li>
<li><span>Global SEO team</span></li>
<li><span>Web Analytics</span></li>
<li><span>Merchandise Teams</span></li>
<li><span>Consumer Experience</span></li>
<li><span>Market Retail/DTC/eCom Partners</span></li>
<li><span>Regional eCom counterparts</span></li>
<li><span>Brand/PR/Newsroom teams</span></li>
</ol> <p><strong><span>Knowledge, Skills and Abilities</span></strong><span>: </span></p><br> <ol>
<li><strong><span>Soft-Skills</span></strong></li>
</ol>
<ul>
<li><span>Good communication skills, comfortable presenting in person and remotely</span></li>
<li><span>Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels</span></li>
<li><span>Detail-oriented, organized and able to manage multiple priorities at the same time.</span></li>
<li><span>Creative and energetic team player who has a passion for SEO</span></li>
</ul> <ol>
<li><strong><span>Hard-Skills</span></strong></li>
</ol>
<ul>
<li><span>Strong understanding of technical SEO, including crawling, indexation, canonicalization, redirects, rendering, structured data, internal linking and page speed.</span></li>
<li><span>Understanding of international SEO considerations, including URL structures, localization, hreflang and multi-market site performance.</span></li>
<li><span>Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs and AI tracking tools</span></li>
<li><span>Experience with reporting tools such as Google Analytics, Adobe Analytics, Looker Studio, Power BI or similar.</span></li>
<li><span>Experience with eCommerce SEO, especially product listing pages, faceted navigation, category pages, metadata, content optimisation and internal linking</span></li>
<li><span>Understanding of causal impact analysis and SEO testing</span></li>
<li><span>Understanding of AI search, generative search, answer engines or GEO / AEO measurement is a plus.</span></li>
<li><span>Experience of conducting SEO tech audits, log file analysis and Javascript SEO</span></li>
<li><span>Fluent English, both verbally and written</span></li>
</ul> <p><strong><span>Requisite Education and Experience / Minimum Qualifications: </span></strong></p><br> <ul>
<li><span>4+ years of experience in technical SEO, in-house or at a leading digital agency</span></li>
<li><span>University degree in the field of Business or equivalent </span></li>
<li><span>Experience with digital marketing in a brand environment</span></li>
<li><span>Experience working with Agile development teams</span></li>
<li><span>Experience in eCommerce environment </span></li>
</ul>
</div>
Adidas Group
Egypt
<h2 class="h5">Job description</h2>
<div class="t-break" data-jb-field="description">
<span>
</span><p><strong><span>Senior Manager Digital Brand Media - EMC</span></strong></p><br>
<br> <p><strong><span>Purpose & Overall Relevance for the Organization:</span></strong></p><br> <p><span>Creating and implementing the overall digital Brand strategy for adidas in EMC, while ensuring alignment with the Global Brand Strategy to drive excellence in execution. Bringing in global best practices and technology advancements to grow the business. Leading and inspiring a team of digital marketers to set new benchmarks. </span><span>Drive a full funnel mindset with a clear focus on driving Incremental and efficient reach together with the performance media team</span></p><br> <p><strong><span>Key Responsibilities: </span></strong></p><br>
<ul>
<li><span>Drive digital & social media strategy for adidas in EMC and lead a team of digital marketers to create and execute flawless brand marketing campaigns. </span></li>
<li><span>Responsible for assessing the effectiveness of the Annual Media Strategy and campaign strategies & recommending optimizations.</span></li>
<li><span>Analyze the competitive landscape, partner marketing and industry trends and consumer behaviors, and apply learnings/best practices to development of marketing strategies and tactics.</span></li>
<li><span>Manage and enhance adidas brand image, position and reputation in the public's eye in accordance with brand guidelines, design formats and marketing principles.</span></li>
<li><span>Oversee and manage several cross-functional teams and multiple projects simultaneously.</span></li>
<li><span>Responsible for OTIF brand media marketing plans developing the most effective and efficient local brand campaigns.</span></li>
<li><span>Identify new strategic growth areas and innovative media tools and ensure a learning plan is in place to understand effectiveness & scale.</span></li>
<li><span>Accountable for the phasing and allocation of the Digital Brand marketing budget. Monthly, Quarterly and Yearly media planning and budget/revenue forecasting.</span></li>
<li><span>Work cross-functionally with Brand, eCom and Retail stakeholders within EMC, Emerging Markets organization and globally to create synergies and explore & exploit opportunities.</span></li>
<li><span>Own the relationship with media agencies and production vendors.</span></li>
<li><span>Drive a full funnel mindset in EMC with a clear focus on driving Incremental and efficient reach together with the performance media team </span></li>
<li><span>Responsible for driving category activations across the funnel with commercially aligned KPIs to support long term and short term brand needs. </span></li>
</ul> <p><strong><span>OTHERS</span></strong></p><br>
<ul>
<li><span>Liaison with global counterparts to adopt and implement global tools like Media Mix Modelling to lead EMC into the next level of growth. </span></li>
<li><span>Follow all the set protocols for approvals, documentation and budgeting in accordance with audit guidelines. </span></li>
<li><span>Drive checks, monitoring/tracking standards, media trends, up-to-date global guidelines and provide timely feedback with action plans for effective market planning. </span></li>
<li><span>Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and ROI. </span></li>
</ul> <p><strong><span>People Management </span></strong></p><br>
<ul>
<li><span>Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.</span></li>
<li><span>Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.</span></li>
<li><span>Provide team members/direct reports with clear direction and targets that are aligned with business objectives.</span></li>
</ul> <p><strong><span>Key Relationships: </span></strong></p><br>
<ul>
<li><span>Brand Comms, Omni, Keycity and CTC teams</span></li>
<li><span>Channel heads of DBC/DPC, DTC & WHS channel teams</span></li>
<li><span>EM Brand organization – including BUs</span></li>
<li><span>Global/local Digital teams</span></li>
<li><span>External agencies</span></li>
</ul> <p><strong><span>Knowledge, Skills and Abilities</span></strong></p><br>
<ul>
<li><span>Well versed with digital analytical tools, processes and all the latest technology advancements</span></li>
<li><span>Solid understanding of the Digital & Media planning processes including benchmarking plans, media costs, consumer segmentation & consumer journey and new media trends</span></li>
<li><span>Good understanding of the creative development process, layouts, and artworks </span></li>
<li><span>Experience in forecasting, planning & managing large budgets split across multiple channels, markets and campaigns </span></li>
<li><span>A deep understanding of audience management, analytics, reporting and optimization</span></li>
<li><span>Ability to lead digital marketing activity across multiple channels, markets and languages </span></li>
<li><span>Coaching and development of teams (clusters and agency). </span></li>
<li><span>Ability to effectively develop and maintain relationships with and manage 3rd party partners</span></li>
<li><span>Working knowledge of Adobe Analytics, Google Analytics, Facebook Advertising as a plus</span></li>
<li><span>Understanding of attribution modelling is valuable</span></li>
</ul>
<ul>
<li><span>Strong communication skills: written & oral and ability to quickly build strong relationships</span></li>
<li><span>High attention to detail; strong analytical skills and excellent organizational & planning abilities</span></li>
</ul>
<ul>
<li><span>Proficient in written & spoken English </span></li>
</ul> <p><strong><span>Others </span></strong></p><br>
<ul>
<li><span>Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills</span></li>
<li><span>Operate independently and efficiently to manage multiple tasks, media negotiations with professional judgement and discretion</span></li>
</ul> <p><strong><span>Requisite Education and Experience / Minimum Qualifications: </span></strong></p><br> <ul>
<li><span>Bachelor or Masters Degree required, with 10+ years relevant digital marketing experience (agency or client side)</span></li>
<li><span>Additional experience in a digital start-up to be an added advantage</span></li>
<li><span>Experience working with stakeholders and experts at various seniority levels </span></li>
<li><span>Experience in managing the implementation/running of campaign delivery organizations</span></li>
<li><span>Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus</span></li>
</ul>
</div>
Adidas Group
Egypt
<h2 class="h5">Job description</h2>
<div class="t-break" data-jb-field="description">
<span>
<strong><span>Specialist Brand Communications Lifestyle & Hype </span></strong>
<br> </span><p><strong><span>Area</span></strong><span>: Emerging Markets</span></p><br>
<p><strong><span>Department</span></strong><span>: Marketing</span></p><br>
<p><strong><span>Direct Reporting Line</span></strong><span>: Brand Comms Manager Lifestyle EMC</span></p><br> <p><strong><span>Subsidiary/territory</span></strong><span>: <strong>EM </strong></span></p><br>
<p><strong><span>Grade P1</span></strong></p><br>
<p><strong><span>Location:</span></strong><span> Cairo, Egypt</span></p><br>
<p><strong><span>Number of Personnel Managed -Direct</span></strong><span>: 0</span></p><br> <p><strong><span>Purpose & Overall Relevance for the Organization</span></strong></p><br> <ul>
<li><span>Manage the execution of the Global and Emerging Market Central Brand Strategy for THE SPORTSWEAR CATEGORY </span></li>
<li><span>Implement and execute Sportswear Category Brand Activations (incl. Influencer Marketing) along the defined brand calendar.</span></li>
<li><span>Embody the brand ethos and understand the Originals audience with intimacy.</span></li>
</ul> <p><strong><span>Key Responsibilities: </span></strong></p><br>
<ul>
<li><span>Drive the execution of the Sportswear Calendar and drive local market initiatives where relevant to drive sales. </span></li>
<li><span>Manage assigned MWB (Marketing Working Budget) in alignment with the direct reporting </span></li>
<li><span>Pre- and post ROI analysis of all assigned MWB spending – max the return on all MWB investments</span></li>
<li><span>Manage sportswear briefs including budget allocation, contracts, relationships and activation executions.</span></li>
<li><span>Ensure a world-class campaign execution by focusing on inclusivity, sustainability & culture credibility.</span></li>
<li><span>Negotiate and track quotations with Agencies/vendors by setting clear objectives and expectations.</span></li>
</ul>
<ul>
<li><span>Drive EMC Brand KPIs and monitor Brand Health via tracking studies.</span></li>
<li><span>Work closely with Product, Social & Newsroom, Sports Marketing, Brand Activation and Retail and Digital teams </span><span>on each activation to ensure clarity among the team and delivery all KPIs required</span></li>
<li><span>Conduct ongoing and thorough competitive market tracking analysis</span></li>
<li><span>Responsibility to drive the Go to market milestones for the sell ins – presentations / order placements for seeding </span></li>
</ul> <p><strong><span>KPI’s</span></strong><strong><span>:</span></strong></p><br>
<ul>
<li><span>Share of Search</span></li>
<li><span>Market Share</span></li>
<li><span>Market Sales vs Plan</span></li>
<li><span>Market Direct Brand Contribution vs Plan</span></li>
<li><span>Direct to Consumer traffic and conversion</span></li>
</ul> <p><strong><span>Key Relationships: </span></strong></p><br>
<ul>
<li><span>Brand Activation hub and market</span></li>
<li><span>EM Central BU </span></li>
<li><span>EMC CTC TEAMS</span></li>
<li><span>EMC Wholesale, Retail and Digital teams</span></li>
<li><span>External Agencies</span></li>
</ul> <p><strong><span>Knowledge, Skills and Abilities</span></strong><span>: </span></p><br> <ul>
<li><span>Experience in working on the full marketing mix (advertising, events, sponsorship, retail, Ecom) with a major brand or retailer (Fashion industry or FMCG candidates preferred)</span></li>
<li><span>Marketing budget management</span></li>
<li><span>Advanced user of MS Office suite of products</span></li>
</ul>
<p><span>Strong inter-personal/inter-departmental relationship skills</span></p><br> <p><strong><span>Requisite Education and Experience / Minimum Qualifications: </span></strong></p><br> <ul>
<li><span>University degree in Business or Marketing with a minimum of 2-4 years equivalent professional experience.</span></li>
<li><span>Previous experience in a Matrix organization with Global and Local exposure.</span></li>
<li><span>Fluent in English, Arabic </span></li>
</ul> <p><strong><span>Signed by (name, signature): __________________ __________________</span></strong></p><br> <p><strong><span>Received by (</span></strong><strong><span>n</span></strong><strong><span>ame, signature): __________________ __________________</span></strong></p><br> <p><strong><span>Effective (date): ____________________________________</span></strong></p><br> </div>