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<h2>Marketing & Content Specialist</h2><ul><li><strong>Location:</strong> Zahraa El Maadi, Cairo, Egypt</li><li><strong>Employment type:</strong> Full-time, on-site</li><li><strong>Experience:</strong> Minimum 3 years in marketing and content creation</li></ul><p>We are looking for a Marketing & Content Specialist who combines marketing planning with strong content creation skills to support multiple brands and business sectors.</p><h2>Key Responsibilities</h2><ul><li>Develop and execute marketing plans aligned with business objectives, target audiences, and sales priorities</li><li>Build and manage monthly content calendars across social media, websites, email, and other digital channels</li><li>Create engaging Arabic and English content, including social media posts, advertising copy, website pages, articles, and marketing materials</li><li>Develop brand messaging, tone of voice, and content guidelines to ensure consistency across all channels</li><li>Research target audiences and develop customer personas to guide campaigns and content</li><li>Conduct market and competitor research to identify trends, opportunities, and areas for differentiation</li><li>Plan marketing campaigns for service launches, promotions, company events, and brand awareness initiatives</li><li>Write scripts and develop concepts for short-form videos, reels, interviews, and promotional content</li><li>Prepare clear creative briefs for graphic designers, video editors, and external service providers</li><li>Coordinate content production from initial concept through review, approval, and publication</li><li>Manage social media accounts, schedule content, and coordinate responses to audience inquiries with the relevant teams</li><li>Support paid advertising campaigns by developing campaign messages, ad copy, and creative concepts in coordination with the performance marketing team</li><li>Collaborate with sales teams to create brochures, company profiles, presentations, and content that supports lead generation</li><li>Write and update website and landing page content using SEO best practices</li><li>Develop email marketing content and customer communications tailored to different audience segments</li><li>Track campaign and content performance, including reach, engagement, website traffic, and leads</li><li>Prepare monthly performance reports with practical recommendations for improvement</li><li>Test different headlines, messages, content formats, and calls to action to improve results</li><li>Maintain an organized library of approved content, brand assets, and marketing materials</li><li>Manage priorities and deadlines across multiple brands while maintaining quality and accuracy</li></ul><h2>Requirements</h2><ul><li>Minimum 3 years of hands-on experience in marketing and content creation</li><li>A portfolio demonstrating marketing campaigns, written content, and social media work</li><li>Excellent Arabic copywriting skills and strong English writing and editing abilities</li><li>Solid understanding of digital marketing, brand positioning, social media management, and customer journeys</li><li>Experience creating content for multiple platforms and adapting messaging to different audiences</li><li>Ability to translate business objectives and technical information into clear, persuasive content</li><li>Working knowledge of SEO, content planning, and marketing analytics</li><li>Familiarity with social media publishing tools, Meta Business Suite, and website analytics tools</li><li>Strong research, communication, organization, and project coordination skills</li><li>Ability to manage multiple brands and work closely with designers, video editors, and sales teams</li><li>A degree in Marketing, Mass Communication, Business Administration, or a related field is preferred</li><li>Experience targeting the Saudi or GCC market is preferred</li></ul><h2>Pay & Hours</h2><ul><li><strong>Pay:</strong> E£10,000.00 per hour</li><li><strong>Expected hours:</strong> 8.0 per week</li></ul>