- User Acquisition & App Growth
- App Installs (iOS / Android)
- Cost per Install (CPI)
- Install-to-First Purchase Conversion
- App Store CVR (store page views → installs)
- Retention Rates
- Performance Marketing KPIs
- ROAS (web + app combined, and app separately)
- Customer Acquisition Cost (CAC)
- CTR / CVR by campaign & platform
- Paid campaign share of sales (especially app-related)
- ontent Engagement KPIs
- Push Notification Open & Click Rates
- In-App Banner CTR
- Session duration (App vs Web)
- App/website campaign contribution to commercial targets
- Commercial & Retention Alignment KPIs
- % of Total Online Sales from App
- Campaign Delivery Accuracy & Timeliness
- Promo Clicks to Purchases (across platforms)
- Repeat Purchase Rate (Monthly / Quarterly)
5-6 years of proven experience in e-commerce operations or online retail management.Demonstrated ability to lead and motivate teams in a fast-paced environment.Strong analytical skills with experience in data-driven decision making.Excellent organizational and multitasking abilities.Familiarity with e-commerce platforms, CMS, and order management systems.Outstanding communication and interpersonal skills.Ability to collaborate effectively with cross-functional teams.Problem-solving mindset with a focus on continuous improvement.Experience managing customer service processes in an online retail context.Willingness to work onsite and adapt to changing business needs.