Job description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing B2B organization focused on strengthening its digital marketing engine through email marketing, automation, audience segmentation, and content-driven campaigns. As the company continues to expand its marketing efforts, they are seeking an experienced Email & CRM Marketing Automation Specialist to improve customer and prospect engagement, develop scalable marketing workflows, and use performance data to continuously optimize campaigns.

The Email & CRM Marketing Automation Specialist will manage and optimize email marketing initiatives, marketing automation workflows, audience segmentation, and content-driven campaigns.

This role will be responsible for building email campaigns, developing targeted segments, creating and improving automated customer journeys, conducting A/B testing, analyzing campaign performance, and supporting blog and content marketing initiatives.

The ideal candidate has hands-on B2B email marketing experience, understands lifecycle marketing and lead nurturing, and combines strong writing skills with a data-driven testing mindset. This role is ideal for someone who is proactive, comfortable working independently, and consistently looks for opportunities to improve campaign performance and marketing efficiency.

Fully Remote | 9:00 AM - 5:00 PM EST

• Build, execute, and manage email marketing campaigns from planning through deployment and reporting.

  
  

• Create and maintain email workflows, campaigns, and templates using platforms such as Flodesk or similar email marketing tools.

  
  

• Develop targeted audience segments based on customer behavior, engagement, lifecycle stage, and business objectives.

  
  

• Manage email lists and ensure audiences receive relevant and personalized communications.

  
  

• Monitor campaign performance and recommend improvements based on results.

  
  

• Maintain consistent quality and brand standards across email communications.

  
  

• Build and manage automated marketing workflows designed to improve lead nurturing and customer engagement.

  
  

• Set up and optimize automation sequences using tools such as ManyChat.

  
  

• Create customer journeys that support prospects throughout different stages of the marketing funnel.

  
  

• Identify opportunities to automate repetitive marketing processes and improve operational efficiency.

  
  

• Continuously evaluate and improve automation workflows based on engagement and conversion data.

  
  

• Develop and execute A/B tests across email campaigns and other marketing initiatives.

  
  

• Test campaign elements such as subject lines, messaging, calls-to-action, segmentation, and send timing.

  
  

• Monitor key performance indicators, including open rates, click-through rates, engagement, and conversion performance.

  
  

• Analyze campaign and audience data to identify trends and optimization opportunities.

  
  

• Translate performance insights into actionable recommendations for future campaigns.

  
  

• Maintain organized reporting on campaign tests, results, and key learnings.

  
  

• Support blog content creation, editing, optimization, and publishing.

  
  

• Develop content that supports audience growth, engagement, and broader business objectives.

  
  

• Generate content ideas based on audience needs and marketing priorities.

  
  

• Repurpose blog content into email campaigns and other marketing channels.

  
  

• Ensure written content remains consistent with established brand voice and messaging.

  
  

• Coordinate email and content initiatives to create a cohesive customer and prospect experience.

  
  

• Create and edit simple marketing assets using Canva.

  
  

• Support email and content design needs with visually engaging, brand-aligned creative.

  
  

• Ensure marketing materials maintain consistent branding and presentation.

  
  

• Collaborate with internal stakeholders on creative concepts, campaigns, and supporting assets.

  
  

• Analyze audience behavior to identify opportunities to increase engagement and conversion.

  
  

• Support B2B lead nurturing strategies through email and marketing automation.

  
  

• Maintain clean, accurate, and organized subscriber lists and audience segments.

  
  

• Identify opportunities to improve campaign relevance through stronger segmentation and personalization.

  
  

• Recommend improvements designed to strengthen overall campaign effectiveness and customer engagement.

  
  

• 3+ years of experience in email marketing, lifecycle marketing, marketing automation, or a related marketing role.

  
  

• B2B marketing experience is strongly preferred.

  
  

• Hands-on experience managing email campaigns from creation through deployment, testing, optimization, and reporting.

  
  

• Experience building and managing marketing automation workflows and lead-nurturing journeys.

  
  

• Experience developing audience segments based on engagement, behavior, or lifecycle criteria.

  
  

• Experience supporting content marketing initiatives, including blog content.

  
  

• Experience conducting A/B tests and using performance data to optimize campaigns.

  
  

• Strong email marketing skills with the ability to independently build, execute, analyze, and optimize campaigns.

  
  

• Experience using email marketing platforms such as Flodesk, HubSpot, Mailchimp, or similar tools.

  
  

• Experience using marketing automation and conversational marketing tools such as ManyChat.

  
  

• Strong understanding of audience segmentation, lifecycle marketing, lead nurturing, and automated customer journeys.

  
  

• Ability to design structured A/B tests and translate results into practical campaign improvements.

  
  

• Strong understanding of email performance metrics, including open rates, click-through rates, engagement, and conversions.

  
  

• Strong copywriting, editing, and content development skills with the ability to maintain a consistent brand voice.

  
  

• Comfortable creating simple, polished marketing assets using Canva.

  
  

• Ability to interpret audience and campaign data and turn insights into actionable recommendations.

  
  

• Strong organizational skills with the ability to manage multiple campaigns, workflows, content initiatives, and deadlines simultaneously.

  
  

• Ability to work independently, proactively identify opportunities, and continuously improve existing marketing processes.

  
  

• Email campaigns are consistently created, launched, and optimized according to marketing priorities.

  
  

• Audience segmentation and automation workflows improve engagement and lead nurturing.

  
  

• A/B testing produces actionable insights and measurable campaign improvements.

  
  

• Email performance data is consistently analyzed and used to guide future marketing decisions.

  
  

• Blog and content initiatives support audience growth and broader marketing objectives.

  
  

• Marketing automation reduces repetitive work and improves operational efficiency.

  
  

• Subscriber lists and audience segments remain clean, organized, and relevant.

  
  

• Reporting provides clear visibility into campaign performance, testing results, and optimization opportunities.

  
  

• The overall marketing engine becomes increasingly organized, scalable, and effective.

  
  

This role offers the opportunity to take ownership of key marketing channels within a growing B2B organization. As the Email & CRM Marketing Automation Specialist, you will work across email marketing, automation, content creation, analytics, segmentation, and audience growth while having the opportunity to experiment, optimize, and directly influence marketing performance.

• Fill in the application form

  
  

• Record a video showcasing your skill sets