The Event Activation Manager is responsible for managing media perception, coordinating engaging brand experiences, and overseeing company-sponsored events to enhance reputation and visibility. This role drives strategic event activation to foster customer loyalty, generate brand awareness, and support business objectives. The manager ensures all events activities are executed professionally, on budget, and in alignment with the overall marketing strategy.
Key Responsibilities:
Develop and execute a comprehensive events strategy that supports the company’s marketing and business goals. Lead the end-to-end planning and execution of all company events, including product launches, press conferences, brokers’ orientations events, community activations and all internal employees activations and events. Manage all aspects from vendor selection and budget oversight to on-site coordination. Develop, manage, and track event budgets, ensuring all initiatives are cost-effective and deliver a strong return on investment (ROI). Measure and report on the effectiveness of all event campaigns, using key metrics such as media impressions, audience engagement, and event ROI to inform future strategies. Lead the end-to-end planning and execution of all company production cycles ensuring all initiatives are cost-effective and deliver a strong return on investment (ROI) including but not limited to on-site hoardings, banners, mega signs, directional signs, giveaways, printing materials. In addition to any other tasks assigned by the direct manager.
Key Requirements:
10-15 years of progressive experience in event management, media relations, or corporate communications. Proven track record of successfully planning and executing large-scale events and media campaigns. Exceptional communication and media relations skills. Strong project management and organizational abilities. Expertise in budget management and performance tracking. Proven ability to manage crisis communications and protect brand reputation. Excellent networking and relationship-building skills. Proficiency in production and event management software.