PR Strategy & Planning

• Develop and implement comprehensive PR strategies aligned with the organization's business objectives and brand positioning.
• Define annual PR plans including media outreach, thought leadership, events, and sponsorships.
• Identify opportunities to enhance corporate reputation and brand equity through strategic communications.

Media Relations

• Build, maintain, and expand strong relationships with journalists, editors, and media outlets across print, broadcast, and digital channels.
• Develop and distribute press releases, media kits, feature articles, and executive statements.
• Secure high-quality editorial coverage and manage incoming media enquiries professionally and promptly.
• Coordinate media interviews and spokesperson briefings for senior leadership.

Content & Storytelling

• Craft compelling narratives and key messages that reflect the organization's values, vision, and market positioning.
• Produce a wide range of PR content including corporate profiles, op-eds, case studies, speeches, and award submissions.
• Collaborate with the marketing and digital teams to ensure PR content is amplified across owned and social channels.

Crisis & Issues Management

• Lead crisis communications planning and serve as the primary point of contact for reputational and media-related issues.
• Develop crisis communication protocols, holding statements, and response frameworks.
• Monitor the media landscape and proactively flag potential risks to leadership.

Events & Activations

• Plan and manage press conferences, media briefings, product launches, and corporate events.
• Represent the organization at industry forums, exhibitions, and networking events.
• Coordinate with event and production teams to ensure seamless execution and media coverage.

Reporting & Measurement

• Track, analyze, and report on PR campaign performance including media coverage, sentiment, share of voice, and AVE.
• Prepare monthly and quarterly PR reports with insights and strategic recommendations for leadership.

Monitor competitor communications activity and industry trends to inform strategy.