Our client is a Dubai-based, fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium, confidence-boosting hair solutions. They  specialize in high-quality, natural hair products through their flagship brand—the region's pioneering Arabic online store for 100% Remy human hair extensions, wigs, clip-ins, tape-ins, aftercare, and professional salon training.

Born from a UK-Middle East collaboration between two ambitious friends, started with direct salon partnerships, overcame pandemic challenges by launching a robust e-commerce platform, and now serves customers across Saudi Arabia, the broader MENA region, and worldwide with exceptional quality, color-matching expertise, 24/7 consultations, and free fast shipping.

As Senior Media Buyer & Creative Performance Lead, you'll lead strategy and execution, establish a world-class creative testing system alongside our in-house editors and designers, and create repeatable playbooks that fuel future brand launches. This is a rare chance to shape multiple brands in a fast-moving, high-potential beauty space with strong internal creative support.

Key Responsibilities

• Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers.

  
  

• Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.

  
  

• Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results.

  
  

• Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale.

  
  

• Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations.

  
  

• Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement).

  
  

• Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations.

  
  

• Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles.

  
  

• Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers.

  
  

• Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live.

  
  

• Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling.

  
  

• Document the entire process into a repeatable launch playbook for future brand expansions.

  
  

• Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred).

  
  

• Proven track record scaling DTC beauty, cosmetics, hair, or fashion brands with high AOV.

  
  

• Deep unit economics mindset: fluency in CAC, MER, LTV:CAC ratios, contribution margin, and payback period for informed scaling decisions.

  
  

• Strong creative leadership: ability to translate data into specific creative direction, run structured testing, and document/iterate learnings systematically.

  
  

• Organized operator with excellent planning, prioritization, KPI tracking, and weekly reporting skills.

  
  

• Proficiency using AI for creative ideation/concepts (e.g., Midjourney, ChatGPT for hooks/angles).

  
  

• Results-oriented, calm under pressure (seasonal volatility), collaborative with creative teams, data-driven decision-maker.

  
  

Educational & Professional Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

  
  

• 5+ years of hands-on paid media experience, with at least 3 years focused on Meta + Snapchat in DTC/e-commerce.

  
  

• Demonstrated success scaling DTC beauty/cosmetics/hair brands.

  
  

• Strong preference for GCC/Middle East market experience due to cultural nuances, language (Arabic/English), and seasonal peaks (Ramadan, Eid, White Friday/Black Friday).

  
  

• No formal certifications required, but proven results in high-stakes scaling environments essential.

  
  

Apply now and join a team where creativity meets performance and where.

• Fully remote (GCC time zone alignment required for meetings and live optimizations).

  
  

• Part-time (with potential to become full-time)

  
  

• Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support.

  
  

• Only Egypt-based candidates can apply.