Aufgaben
Main tasks:
Data Monitoring & KPI reporting :
- Development of ‘Data Driven Marketing Strategy’
- Implementation of Marketing relevant reporting tools
- Development of Marketing analytics & reporting
- Constant monitoring Marketing metrics and KPI´s
Implementation of Management dashboard
Customer Insights and Research Strategy:
- Preparation and implementation of Customer research
- Analysis of Research results (key findings) and proposition of further actions
Collecting and summarizing of 3rd party research
Customer Journey Support:
- Ongoing Support for all CRM & Salesforce topics with retail
- Steering of all relevant Salesforce activities & reporting
- Ongoing enhancement of OneWeb platform
- CRM support in terms of lead & Complaints management daily with call center & ongoing reporting
- Responsible for developing Complaints Analysis Quarterly Reports
Handles lead management process within retail and Call Center in regard to lead follow up (SLA).
Marketing Efficiency Support:
- Issuing POs, following up with procurement and accounting
Support in marketing projects
***Other tasks may be assigned by Supervisor
Qualifikationen Educational Background:
Graduate / Post-Graduate degree in Marketing Communications, Marketing Intelligence or similar
Technical knowledge
- Experience in Marketing
- Experience within Salesforce operations is a plus
- Experience in marketing campaigns is a plus
- Ability to work with cross-functional teams
- Strong written and verbal communication skills
- Solid experience and understanding of CRM solutions and Marketing Automation is a plus
- Solid customer orientation, core understanding of the customer lifecycle and customer needs and how customer insight or customer strategy drives experience.
Experience in delivering brand experience campaigns through all consumer touchpoints
Soft skills/individual competence:
- Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment, strong experience in all relevant digital channels
- Excellent English skills (in writing and verbally) is a must; German a plus