The Sales Supervisor is responsible for managing sales and distribution operations through distributors to all sales channels. This role focuses on driving sales growth, ensuring efficient distribution, and maintaining strong relationships with distributors to achieve business objectives.

Responsibilities:

• Drive sales performance by ensuring achievement of volume and revenue targets within assigned territories.
• Monitor distributor sales performance and implement corrective actions as needed.
• Develop and execute sales tactics to capitalize on market opportunities.
• Build and maintain strong relationships with distributors to ensure alignment with business objectives.
• Evaluate distributor performance against KPIs, including sales volume, distribution coverage, and stock availability.
• Ensure distributors have adequate inventory levels to meet market demand.
• Develop and maintain relationships with key wholesale and retail customers.
• Act as a point of escalation to resolve customer issues and ensure high levels of satisfaction.
• Identify and support opportunities for upselling or cross-selling within the retail and wholesale segments.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities for growth.
• Recommend adjustments to sales strategies based on market insights.
• Conduct regular market visits to assess execution and identify gaps in distribution or retail presence.
• Train and motivate distributor sales teams to improve performance and align with business goals.
• Conduct regular performance reviews and provide feedback to enhance effectiveness.
• Foster a results-driven culture focused on customer service excellence.

Requirements:

• Bachelor's degree in Business Administration or Economics
• 3–5 years of experience in sales or distribution management, preferably within FMCG or retail sectors.
• Proven track record of achieving sales targets and managing distributor relationships.
• Ability to build and maintain strong relationships with distributors and customers.
• Strong verbal and written communication skills to manage stakeholder interactions.
• Skilled in analyzing customer trends and identifying growth opportunities.
• Ability to lead and motivate distributor sales teams toward performance goals.
• Sales planning and forecasting.
• Proficiency in ERP or CRM tools (e.g., SAP, Salesforce).