As a Marketing Specialist, you will play a pivotal role in driving brand awareness, generating leads, and increasing customer engagement. You will be responsible for developing and implementing effective marketing strategies to support our business objectives.

key responsibilities :

• Develop and execute comprehensive marketing plans aligned with company goals.
• Conduct market research and analysis to identify target audiences and trends.
• Create and manage engaging content for various channels (e.g., website, social media, email marketing).
• Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.
• Collaborate with other teams to ensure effective lead generation and conversion
• Tailor communication to individual client needs and preferences.
• Prepare a script or talking points for effective conversations.
• Establish a consistent follow-up process to nurture leads and build relationships.
• Structure presentations logically and clearly.
• Keep data and statistics up to date to support claims and demonstrate value.
• Customize proposals to individual client needs.
• Update content regularly to reflect current market trends and company offerings.
• Follow up on any commitments or requests.
• Schedule follow-up meetings to discuss progress and address any concerns.
• Reach out to clients who haven't been as active to understand their needs and address any concerns.
• Offer additional value or promotions to re-engage them
• Use inquiries as an opportunity to gather additional information and build rapport.