As a Marketing Specialist, you will play a pivotal role in driving brand awareness, generating leads, and increasing customer engagement. You will be responsible for developing and implementing effective marketing strategies to support our business objectives.
key responsibilities :
- Develop and execute comprehensive marketing plans aligned with company goals.
- Conduct market research and analysis to identify target audiences and trends.
- Create and manage engaging content for various channels (e.g., website, social media, email marketing).
- Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.
- Collaborate with other teams to ensure effective lead generation and conversion
- Tailor communication to individual client needs and preferences.
- Prepare a script or talking points for effective conversations.
- Establish a consistent follow-up process to nurture leads and build relationships.
- Structure presentations logically and clearly.
- Keep data and statistics up to date to support claims and demonstrate value.
- Customize proposals to individual client needs.
- Update content regularly to reflect current market trends and company offerings.
- Follow up on any commitments or requests.
- Schedule follow-up meetings to discuss progress and address any concerns.
- Reach out to clients who haven't been as active to understand their needs and address any concerns.
- Offer additional value or promotions to re-engage them
- Use inquiries as an opportunity to gather additional information and build rapport.
Bachelor's degree in Marketing, Business Administration, or a related field.Proven experience in marketing roles, preferably in [industry].Strong understanding of digital marketing channels and tactics.Excellent written and verbal communication skills.Creative and innovative mindset.Well-organized and detail orientedAbility to work independently and as part of a team.Proficiency in relevant marketing tools (e.g., Google Analytics, social media platforms).