Accountabilities:

Brand Strategy and Planning: Own Egypt breast cancer brand plan—define objectives, positioning, and investment choices that drive growth, share, and impact.

Market Insight and Foresight: Build a deep, current view of the breast cancer landscape, treatment pathways, competition, and access dynamics; convert insights into clear Jobs To Be Done and prioritized actions.

Value Proposition and Messaging: Develop compelling, evidence-based value propositions and messaging aligned to core claims; tailor content by segment and channel to influence beliefs and behaviors.

Scientific Narrative and Congresses: Partner with Medical to shape the scientific narrative; plan and execute a high-impact publication and congress strategy that elevates data and strengthens advocacy.

Segmentation and Personalization: Create actionable HCP and patient segments and personas; set objectives by segment and orchestrate targeted omnichannel journeys that change clinical practice.

Omnichannel Excellence: Design and optimize integrated campaigns spanning e-detailing, webinars, email, social, and in-person engagements; apply test-and-learn to improve reach, engagement, and conversion.

Launch and Lifecycle Leadership: Lead pre-launch readiness for new indications and labels; execute lifecycle tactics that sustain differentiation and long-term value.

Cross-Functional Leadership: Lead in a matrix, aligning Sales, Market Access, Regulatory, Supply, Finance, and external partners behind a shared plan; influence without authority and drive timely decisions.

Field Enablement: Equip sales teams with sharp narratives, materials, and training; translate insights into clear calls to action and support effective coaching and execution.

Performance and Analytics: Define KPIs and dashboards; interrogate data to diagnose performance, reallocate resources, and raise the bar on ROI.

Budget and Governance: Own the brand budget and forecasting; ensure all activities meet ethical, legal, and compliance standards.

External Stakeholder Engagement: Build trust-based relationships with KOLs, societies, payers, and advocacy groups; identify partnership opportunities that shape the care environment.

Progression and Impact: In your first 90 days, assess the market, sharpen positioning, and set priorities. In 6–12 months, deliver measurable growth and improved access. Over time, shape standards of care and establish the brand as a leading choice for eligible patients.

Essential Skills/Experience:

Pharmacy or medical background is a must

Minimum of 2-3 years of experience as product manager in a multinational pharmaceutical company

Oncology/Hematology/Specialty experience

Desirable Skills/Experience:

MBA degree / Marketing Diploma

Digital experience

Launch experience

Analytical Skills

Cross-Functional Collaboration & Communication:

Curiosity

Story Telling

Growth Mindset

Why AstraZeneca:

Here, your commercial leadership sits close to the science and even closer to patient impact. You will work shoulder to shoulder with curious, diverse colleagues—marketers, data experts, clinicians, and field teams—who bring different perspectives into the same room to spark bold ideas. We move quickly and learn openly, partnering with research teams and external networks to turn cutting-edge evidence into market-shaping action. Ambition is balanced with support; we value kindness alongside drive, and we back people to experiment, grow, and lead meaningful change for patients and for the business.

Call to Action:

Step into this Cairo-based leadership role to build Egypt’s next chapter in breast cancer care and turn your insight into measurable impact—make your move today!

Date Posted

20-يوليو-2026

Closing Date

Desired Candidate Profile

Essential Skills/Experience: Pharmacy or medical background is a must Minimum of 2-3 years of experience as product manager in a multinational pharmaceutical company Oncology/Hematology/Specialty experience Desirable Skills/Experience: MBA degree / Marketing Diploma Digital experience Launch experience Analytical Skills Cross-Functional Collaboration & Communication: Curiosity Story Telling Growth Mindset