Job Description

Roles & Responsibilities

• Lead the development and execution of integrated brand strategies and operational plans across the assigned product portfolio, aligned with business objectives and market dynamics.
• Manage the full product lifecycle, including pre-launch, launch, and post-launch optimization, to maximize market share and profitability.
• Lead, coach, and develop a team of Product Managers, ensuring high performance, capability building, and succession planning.
• Analyze market trends, competitor activities, and customer insights (HCPs, patients, institutions) to identify growth opportunities and risks.
• Design and oversee HCP engagement strategies, including scientific activities, campaigns, and KOL relationship management.
• Ensure all marketing activities are fully compliant with local regulations, company policies, and ethical promotion standards.
• Collaborate closely with Sales, Medical, Regulatory, Finance, and Supply Chain teams to ensure alignment, accurate forecasting, and effective execution.
• Drive field force effectiveness by ensuring proper training on product knowledge, brand strategy, and campaign execution.
• Monitor brand performance and marketing effectiveness, optimizing ROI and ensuring achievement of sales and profit targets.
Job Requirements:
• Bachelor s degree in Pharmacy, Medicine, or related field (MBA is a plus)
• 6 years of experience in brand management within Pharmaceutical industry, 2 Years as Group brand manager.
• GIT Experience is a MUST.
• Strong strategic thinking, Results-Driven, Problem-Solving, and analytical skills
• Leadership & People Management
• Cross-Functional Collaboration & Influence
• Agility