Company Description Al-Diwan.net is a growing digital platform focused on providing engaging, high-quality online content to a broad audience. Based in Cairo, Egypt, the company is expanding its digital presence and investing in data-driven growth strategies. The team values collaboration, continuous learning, and measurable impact. Al-Diwan.net leverages modern tools and best practices to improve user experience and reach. Team members are encouraged to contribute ideas that enhance visibility, performance, and long-term sustainability. Role Description This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist based in Cairo, Egypt. The SEO Specialist will be responsible for conducting keyword research, analyzing search trends, and identifying content opportunities that drive organic traffic. Daily responsibilities include performing SEO audits, optimizing on-page elements (such as meta tags, headings, and internal links), and collaborating with content and development teams to implement SEO best practices. The role also involves planning and executing link-building initiatives, monitoring web analytics and key SEO metrics, and preparing performance reports with actionable recommendations. The SEO Specialist will stay current with search engine algorithm updates, industry trends, and competitor strategies to continuously improve search visibility and site performance. Qualifications Strong proficiency in Keyword Research and On-Page SEO, including metadata optimization, content structure, and internal linking. Experience conducting comprehensive SEO Audits and implementing technical and content-related recommendations. Hands-on experience with Link Building strategies, outreach, and maintaining a healthy backlink profile. Ability to use Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance and derive insights. Familiarity with common SEO tools (e.g., SEMrush, Ahrefs, Moz) and basic understanding of HTML/CSS. Strong analytical, problem-solving, and reporting skills, with attention to detail and data accuracy. Effective communication and collaboration skills to work with content, design, and development teams. Bachelor’s degree in Marketing, Communications, Information Technology, or a related field, or equivalent practical experience.1–3 years of experience in SEO or digital marketing; experience in content-driven or media platforms is a plus.