The Communications Manager is responsible for overseeing the implementation of communication strategies at ARCE. Their duties include managing communication channels such as social media platforms, the ARCE website, and media relations. They are responsible for writing newsletters and memos, aligning with ARCE's Vision and Mission by publishing content and marketing materials. Additionally, they ensure that all events, workshops, fundraising efforts, and grants receive the proper exposure to fulfill ARCE's goals.

JOB DUTIES

Marketing Development & Program Management

• Responsible for all ARCE digital and print content related to marketing and promotions.
• Develops marketing materials for special donor initiatives, e.g., year-end fundraising acquisition campaigns, specific cultural preservation project appeals.
• Analyses conversion and click-through data to determine the highest performing donor groups and the effectiveness of marketing and fundraising methods and materials.
• Oversees editorial content and marketing messaging to ensure consistent brand and messaging.
• Monitors and analyses which marketing methods yield the best results, including online advertising, email, and social marketing.

Communications & Public Outreach Direction

• Exercises overall direction of ARCE messaging in collaboration with stakeholders.
• Responsible for the content of the ARCE website, social media, direct email messaging, digital products, and print media.
• Assures consistency in style and quality of written content from a wide variety of sources. Develops new content and identifies new sources for content relevant to enhancing the ARCE brand and mission.
• Develops new methods to increase public awareness and response to ARCE platforms for both research and fundraising activities.
• Directly supervises Communications Associates and Graphic Designer.
• Media coordination for events.

Strategic Planning

• Designs and implements a Content Strategy to govern ARCE editorial products.
• Develops a Strategic Digital Vision to define the landscape for ARCE’s digital presence.
• Determines quantifiable metrics and measurements to monitor and assess the organization’s ongoing path to achieving its strategic goals.
• Assists in grant and contract application processes, specifically in marketing the project and promoting the ARCE brand.