Key responsibilities

• Write marketing content: Create compelling copy for websites, landing pages, email campaigns, social media ads, and other marketing materials.
• Communicate technical information: Translate complex software features into clear, easy-to-understand language that highlights benefits for the customer.
• Craft TOVs, captions, descriptions, headlines, etc. meticulously designed at every step of the user funnel to generate a lead (acquisition) and/or persuade others to act in a specific way (activation).
• Conduct thorough and constant research of competitor strategies.
• Coin bespoke words to differentiate the company from its competitors.
• Coordinate the review process with legal, compliance, and growth stakeholders, and incorporate the necessary feedback.
• Support in copy conception and development for other offline campaign channels, if/when needed.
• A/B test and optimize keywords and phrases for the best results.
• Collaborate with teams: Work closely with marketing, product, and design teams to ensure brand and campaign consistency.
• Optimize for SEO: Use search engine optimization techniques to improve visibility and drive traffic using transactional keywords.
• Analyze and refine: Track key metrics to measure the effectiveness of the copy and make data-driven improvements.