Strategy & Planning

• Translate marketing and business objectives into structured content plans and editorial calendars.
• Conduct competitive, audience, and keyword research; develop personas and topic clusters aligned to the funnel.

Creation & Optimization

• Author SEO-friendly website copy (landing pages, solutions/services pages, resource hubs) and long-form assets (blogs, guides, white papers, case studies).
• Optimize existing content for on-page SEO (titles, meta descriptions, H1s, alt text, internal linking, schema where applicable).
• Produce PR materials (press releases, media pitches) and executive bylines; script/transcribe short product videos and demos.
• Create and promote supporting assets (infographics, decks) to drive reach and backlinks.

Technical & Product Storytelling

• Partner with Product, Engineering, and Customer Success to translate complex features into clear value propositions and user benefits.
• Develop task-oriented content (how-tos, FAQs, knowledge-base articles) that reduces support friction.
• Select appropriate formats and channels (web, documentation, short video) for maximum clarity and impact.

Measurement & Governance

• Track KPIs (rankings, CTR, organic sessions, assisted conversions) and recommend iterative improvements.
• Uphold brand, tone, and compliance standards across all touchpoints.
• Other duties as assigned in support of a fast-moving marketing organization.
• Cloud Emphasis (What We Expect You To Understand)
• Core cloud concepts: SaaS vs. IaaS/PaaS, multi-tenant architecture, availability, scalability, SLAs, TCO.