- Develop, write, and edit high-quality content for various digital platforms, including websites, blogs, social media, and email campaigns.
- Collaborate with marketing, design, and product teams to align content strategies with brand objectives and campaign goals.
- Research industry trends, audience preferences, and competitor activities to inform content creation and ensure relevancy.
- Produce multimedia content such as videos, infographics, and podcasts to enhance audience engagement.
- Optimize content for SEO, ensuring effective keyword integration and adherence to best practices.
- Manage content calendars and ensure timely delivery of all content assets.
- Monitor content performance using analytics tools and adjust strategies to maximize reach and engagement.
- Maintain brand consistency in tone, style, and messaging across all content channels.
- Engage with audiences through comments, messages, and community platforms to foster brand loyalty.
- Stay updated on emerging content formats, tools, and technologies to continuously improve content quality.
Bachelor’s degree in Communications, Marketing, Journalism, or a related field.3-7 years of proven experience as a content creator, copywriter, or similar role.Strong portfolio showcasing a range of digital content across multiple platforms.Excellent writing, editing, and proofreading skills with a keen eye for detail.Proficiency in content management systems and digital publishing tools.Solid understanding of SEO principles and best practices.Experience with multimedia content creation, including video and graphic design.Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.Strong collaboration and communication skills.Creative thinker with the ability to generate innovative ideas and solutions.