• Identify and implement of Cat Lubricants and PM Parts Connect marketing strategy.

• Increase Caterpillar different products & programs sales, POPS-C, profitability, and customer satisfaction.

• Territory Planning: classification of customers to identify KAs (60-70% of sales) to know share of sales and area of growth.

• Deals & Programs handling: focal point between Mantrac & Exxon Mobil

• Train customers in Caterpillar product features/benefits.

• Analyze problems/opportunities and recommend sales strategies to improve CAT Product/ Program sales efforts

• Implement actions of annual CAT Product/ Program marketing plan

• Submit quarterly report summarizing significant activity and relaying update of marketing plan objectives status

• Analyze and report significant competitive activities affecting sales of CAT Product/ Program

• Report product problems to Caterpillar as well as specific new product needs

• Provide CAT Product/ Program expertise to assist TSR in their sales efforts

• Work with Training Department to improve CAT Product/ Program sales effectiveness of PSSRs

• Conduct customer meetings concerning CAT & Exxon Mobile Product/ Program product features/benefits

• Conduct field follow and field tests on CAT product

• Submit Competitive Parts Reports and general competitive information to Caterpillar