Job Purpose:

This position entails overseeing the brand strategy and managing the execution of both short-term and long-term objectives.

Collaborate closely with market-level cross-functional teams, including Operations, Revenue Management, Technology, and Legal & Compliance, to lead marketing operations. Develop tailored execution plans to address brand and store-level challenges in the market.

Job Responsibilities:

• Deliver brand business objectives in terms of market share, transaction growth, sales volume and profit growth.
• Initiate, propose, supervise execution, monitor and evaluate campaigns and activities – Cluster, Market & Store-level.
• Conduct a continuous review of the brand’s performance and identify the tactics and strategies to adjust on the short and long term
• Collect and analyses competitor information in order to facilitate marketing strategies/plan.
• Conceptualize, lead and control to produce high quality, consumer appealing and effective social, print & other advertisements that in line with brand positioning with help from the chosen advertising agency.
• Improve & enhance QSR consumers’ perception of brand versus other QSR competitors through excellent, meaningful, value added, and other brand & consumer relevant activities.
• Engage with team and varied stakeholders across the organization to understand needs, capture ideas, and help the organization be creative, thoughtful, and effective around marketing efforts.

Strategic (results)

• Partner with the MENA Regional team on the product & innovation calendar and to influence and shape the future innovation for the local consumer & customer.
• Responsible for deep understanding of the local consumers & to ensure that every decision made has our consumer’s needs at heart.

Qualifications & Experience:

• BS/BA degree in a business-related field (MBA optional).
• 6-8 years in marketing with a strong focus on brand management, including developing and executing strategies and managing campaigns.
• Experience in the Iraqi market or similar Middle Eastern markets is highly desirable.
• Proven ability to manage multiple projects, and deliver results in a fast-paced environment.

Skills and Abilities:

• Language Skills: Fluent in English (Arabic desirable).
• Analytical Skills: Strong analytical and problem-solving abilities.
• Communication Skills: Excellent verbal and written communication skills.
• Cultural Sensitivity: Understanding of cultural differences for effective regional marketing.
• Creativity and Innovation: Ability to develop innovative marketing solutions to drive brand growth and customer engagement.