Assistant Marketing Manager (Relocation to Iraq)

Job Purpose:


This position entails overseeing the brand strategy and managing the execution of both short-term and long-term objectives.

Collaborate closely with market-level cross-functional teams, including Operations, Revenue Management, Technology, and Legal & Compliance, to lead marketing operations. Develop tailored execution plans to address brand and store-level challenges in the market.


Job Responsibilities:


  • Deliver brand business objectives in terms of market share, transaction growth, sales volume and profit growth.
  • Initiate, propose, supervise execution, monitor and evaluate campaigns and activities – Cluster, Market & Store-level.
  • Conduct a continuous review of the brand’s performance and identify the tactics and strategies to adjust on the short and long term
  • Collect and analyses competitor information in order to facilitate marketing strategies/plan.
  • Conceptualize, lead and control to produce high quality, consumer appealing and effective social, print & other advertisements that in line with brand positioning with help from the chosen advertising agency.
  • Improve & enhance QSR consumers’ perception of brand versus other QSR competitors through excellent, meaningful, value added, and other brand & consumer relevant activities.
  • Engage with team and varied stakeholders across the organization to understand needs, capture ideas, and help the organization be creative, thoughtful, and effective around marketing efforts.

Strategic (results)

  • Partner with the MENA Regional team on the product & innovation calendar and to influence and shape the future innovation for the local consumer & customer.
  • Responsible for deep understanding of the local consumers & to ensure that every decision made has our consumer’s needs at heart.


Qualifications & Experience:


  • BS/BA degree in a business-related field (MBA optional).
  • 6-8 years in marketing with a strong focus on brand management, including developing and executing strategies and managing campaigns.
  • Experience in the Iraqi market or similar Middle Eastern markets is highly desirable.
  • Proven ability to manage multiple projects, and deliver results in a fast-paced environment.


Skills and Abilities:


  • Language Skills: Fluent in English (Arabic desirable).
  • Analytical Skills: Strong analytical and problem-solving abilities.
  • Communication Skills: Excellent verbal and written communication skills.
  • Cultural Sensitivity: Understanding of cultural differences for effective regional marketing.
  • Creativity and Innovation: Ability to develop innovative marketing solutions to drive brand growth and customer engagement.

Post date: 23 September 2024
Publisher: LinkedIn
Post date: 23 September 2024
Publisher: LinkedIn