Retail Branch Manager

We are looking for a hands-on, commercially driven Retail Branch Manager to lead the day-to-day operations of our store and ensure a consistently excellent customer experience.

The Retail Branch Manager is responsible for sales performance, team management, store operations, customer experience, inventory accuracy, and overall branch standards.

Key Responsibilities

• Lead the store team and ensure the branch operates smoothly on a daily basis.

• Achieve monthly and weekly sales targets while monitoring individual team performance.

• Coach, motivate, and develop Beauty Advisors to improve sales skills, product knowledge, and customer service.

• Assign daily responsibilities, shifts, breaks, and floor coverage.

• Conduct daily team briefings on targets, promotions, new launches, and priorities.

• Monitor store KPIs including sales, conversion, average order value, units per transaction, and individual employee performance.

• Ensure customers receive a welcoming, knowledgeable, and personalized shopping experience.

• Handle escalated customer complaints and resolve issues professionally.

• Maintain excellent standards of store presentation, cleanliness, merchandising, and product organization.

• Ensure shelves and displays are properly stocked and products are correctly priced.

• Monitor stock levels, identify shortages, and coordinate replenishment with the warehouse or operations team.

• Ensure inventory movements, transfers, returns, and adjustments are recorded accurately.

• Participate in regular stock counts and investigate inventory discrepancies.

• Oversee opening and closing procedures, including cash handling and POS reconciliation.

• Monitor discounts, refunds, exchanges, and other transactions to ensure compliance with company policies.

• Minimize operational errors, stock loss, and preventable shrinkage.

• Ensure the team follows company policies, attendance requirements, grooming standards, and operational procedures.

• Prepare regular performance updates and communicate branch issues, opportunities, and operational needs to management.

• Support product launches, campaigns, activations, and promotional periods.

• Work closely with the retail, operations, warehouse, marketing, and customer service teams when required.

Team Management

• Set clear expectations and performance targets for Beauty Advisors.

• Provide regular feedback and on-the-job coaching.

• Identify training needs and support employee development.

• Monitor attendance, punctuality, conduct, and overall team discipline.

• Create a positive, professional, and performance-oriented working environment.

• Participate in interviewing and onboarding new store employees when required.

Requirements

• Previous experience in retail management, preferably within beauty, cosmetics, pharmacy, fashion, or premium retail.

• Strong leadership and people-management skills.

• Strong commercial awareness and understanding of retail sales.

• Ability to analyze store performance and act on KPIs.

• Excellent communication and customer service skills.

• Organized, detail-oriented, and able to manage multiple priorities.

• Comfortable working in a fast-paced retail environment.

• Good understanding of inventory management and POS operations.

• Problem-solving mindset with the ability to make decisions independently.

• Flexibility to work shifts, weekends, holidays, and peak retail periods.

What We’re Looking For

We are looking for someone who takes ownership of the branch as if it were their own business.

The ideal Retail Branch Manager should be equally comfortable leading a team, serving customers, analyzing sales, solving operational problems, and maintaining high store standards.

Success in this role means creating a branch that is well-organized, commercially strong, and consistently delivers an excellent customer experience.

Role: Retail Branch Manager
Department: Retail / Sales
Reports to: Retail / Operations Management
Manages: Beauty Advisors / In-Store Sales Team
Work Location: In-Store

Requirements