Job description

Specialist Brand Communications Lifestyle & Hype 

Area:                                                                                          Emerging Markets

Department:                                                                              Marketing

Direct Reporting Line:                                                             Brand Comms Manager Lifestyle EMC

Subsidiary/territory:                                                               EM 

Grade                                                                                          P1

Location:                                                                                    Cairo, Egypt

Number of Personnel Managed -Direct:                                            0

Purpose & Overall Relevance for the Organization

• Manage the execution of the Global and Emerging Market Central Brand Strategy for THE SPORTSWEAR CATEGORY
• Implement and execute Sportswear Category Brand Activations (incl. Influencer Marketing) along the defined brand calendar.
• Embody the brand ethos and understand the Originals audience with intimacy.

Key Responsibilities:

• Drive the execution of the Sportswear Calendar and drive local market initiatives where relevant to drive sales. 
• Manage assigned MWB (Marketing Working Budget) in alignment with the direct reporting
• Pre- and post ROI analysis of all assigned MWB spending – max the return on all MWB investments
• Manage sportswear briefs including budget allocation, contracts, relationships and activation executions.
• Ensure a world-class campaign execution by focusing on inclusivity, sustainability & culture credibility.
• Negotiate and track quotations with Agencies/vendors by setting clear objectives and expectations.

• Drive EMC Brand KPIs and monitor Brand Health via tracking studies.
• Work closely with Product, Social & Newsroom, Sports Marketing, Brand Activation and Retail and Digital teams on each activation to ensure clarity among the team and delivery all KPIs required
• Conduct ongoing and thorough competitive market tracking analysis
• Responsibility to drive the Go to market milestones for the sell ins – presentations / order placements for seeding

KPI’s:

• Share of Search
• Market Share
• Market Sales vs Plan
• Market Direct Brand Contribution vs Plan
• Direct to Consumer traffic and conversion

Key Relationships:

• Brand Activation hub and market
• EM Central BU
• EMC CTC TEAMS
• EMC Wholesale, Retail and Digital teams
• External Agencies

Knowledge, Skills and Abilities:

• Experience in working on the full marketing mix (advertising, events, sponsorship, retail, Ecom) with a major brand or retailer (Fashion industry or FMCG candidates preferred)
• Marketing budget management
• Advanced user of MS Office suite of products

Strong inter-personal/inter-departmental relationship skills

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing with a minimum of 2-4 years equivalent professional experience.
• Previous experience in a Matrix organization with Global and Local exposure.
• Fluent in English, Arabic

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Received by (name, signature):                __________________ __________________

Effective (date):                                           ____________________________________