Job Description

Roles & Responsibilities

We make health happen Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad. Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.

Role Overview This role, reporting to the Lead Digital Analytics Manager is a fantastic opportunity to improve the Digital experience of our customers, through enabling key stakeholders to make data driven decisions. Bringing a passion for data and insights, you will partner with the business to understand their needs, designing data capture, providing the necessary information and distilling complex analysis into simple insights. The Digital Analytics team supports a wide range of internal stakeholders, providing reporting, analysis and information to support decision making, as well as being responsible for the implementation and maintenance of Digital Analytics tools across multiple domains.

How you ll help us make health happen:

• Provide regular and ad hoc reporting through Adobe Analytics and Power BI
• Provide ad hoc detailed analysis on the performance of campaigns and Digital products
• Identify opportunities to improve the Digital customer experience through high quality analysis
• Produce and share actionable insights, presented in a clear and easy to digest manner
• Liaise with key stakeholders to understand measurement requirements and design the data capture for new websites and features
• Support the implementation of marketing tags and Digital Analytics tools

Desired Candidate Profile

• Experience designing / building implementations of Adobe Analytics
• Extensive experience using Adobe Analytics to provide reporting and analysis
• Experience with data visualisation tools (Power BI preferred)
• High attention to detail
• Understanding of UK and European data legalisation GDPR
• Ability to distil complexity into simple digestible information
• Effective communication and presentation skills, capable of bringing others along with you
• Experience using SQL advantageous
• Tag management experience of Google Tag Manager, Tealium, Adobe Launch advantageous including implementation of 3rd party marketing tag and understanding of 3rd party marketing tagging advantageous
• An understanding of data, privacy and consent legislation (e.g: GDPR and PECR)