Key Responsibilities:

Content Strategy Development:

• Develop and execute social media strategies aligned with marketing goals.
• Create engaging content tailored to each platform’s audience, including graphics, videos, and written posts.

Platform Management:

• Manage daily operations of social media platforms, ensuring consistent brand messaging.
• Monitor social media channels for trends, insights, and competitor activities.
• Engage with followers, responding to comments, messages, and customer inquiries in a timely manner.

Analytics & Reporting:

• Analyze social media metrics to track performance (traffic, engagement, shares, conversion rates), measure ROI, and identify areas for improvement.
• Prepare detailed reports on social media campaigns, presenting insights and recommendations to management.

Campaign Management:

• Plan and execute social media campaigns, including paid advertising on Instagram, TikTok, LinkedIn, etc.
• Collaborate with the marketing team to ensure campaigns are aligned with broader marketing strategies.

Collaboration:

• Work closely with the content, design, and video production teams to create visually appealing and effective content.
• Coordinate with the sales team to promote products/services and drive conversions through social media efforts.

Trend Monitoring & Innovation:

• Stay updated with the latest social media trends, tools, and best practices.
• Experiment with new features and platforms to enhance the company’s social media presence.