About the Role - Develop the Category agenda for all trade channels to support long term growth and profitably increase market share based on shopper and customer requirements.

• Responsibilities -
• Develop the Category agenda for all trade channels to support long term growth and profitably increase market share based on shopper and customer requirements.
• Provide Market Mancom a fact-based assessment and recommended prioritization of channels along with strategies for exploiting high-level opportunities and resolving high level issues.
• Develop channel strategies and own the sales commercial planning process and ensure sales and marketing planning objectives, strategies and tactics are closely aligned through integrated planning process.
• Manage trade activities including tailor made promotions and evaluate all trade promotions to ensure the effectiveness of trade investment.
• Provide insight on Channel trends including shopper behavior and channel drivers for Sales & Marketing.
• Builds clear vision on the ideal POP for relevant channels based on shopper understanding and its execution.
• Development of merchandising guidelines/Direction, including permanent POP materials display recommendations, and Plan-o-gram by channel in line with POP & Brand Vision and Objectives.
• Ensure that NPD initiatives fall in place with regards to channel requirements with primary focus on price and margins strategy.
• Acquire and communicate necessary knowledge with regards to competition and marketplace hence ensuring the possibility of reacting to competitors long/short term initiatives.
• Lead the discussion in the monthly sales review meeting.
• Collect and prepare information for sales uplift.
• Review the sales forecast.
• Recommend action plans to close gaps.
• Lead, coach, and direct the trade marketing to achieve the agreed-on objectives and Channel activities plans on time.
• Ensure Budget optimization & Control.
• Ensure adherence to all company principles and policies. "GDPR, CL TA and ABC"

Qualifications - Graduate with 3-5 years of experience in Trade Marketing and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.

Required Skills

• Entrepreneurial Leadership (Inspiring people, showing entrepreneurship and walking the talk)
• Consumer focus
• Good record of success in a customer (not limited to Key Accounts) facing role.
• Understands customers and the selling process.

Preferred Skills

• Quality driven
• Team player
• Accountability, Promote ownership of the business and its results.