We are looking for a passionate Social Media Specialist to join our dynamic Food & Beverage team, working on exciting projects for top F&B brands in Egypt and the Gulf region.

Responsibilities:

Content Creation and Management:

• Develop creative content strategies tailored to F&B clients, highlighting their unique brand stories.
• Design and schedule high-quality posts, including photos, videos, reels, and engaging captions that reflect the client's branding.
• Collaborate with photographers, videographers, and graphic designers during content creation.

Platform Management:

• Manage and grow F&B clients’ presence on platforms like Instagram, Facebook, TikTok, Snapchat, and more.
• Ensure consistent posting schedules and optimal timing for audience engagement.

Community Engagement:

• Interact with followers, respond to comments and messages, and foster a positive online community.
• Monitor reviews and feedback, ensuring professional responses that enhance client reputations.

Advertising and Campaign Execution:

• Plan and execute paid social media campaigns to drive awareness, engagement, and conversions.
• Optimize campaign performance using A/B testing and audience insights.

Trend Analysis and Reporting:

• Stay ahead of F&B trends, seasonal themes, and platform updates to create relevant and timely content.
• Analyze performance metrics (e.g., engagement rates, reach, conversions) and prepare detailed reports with recommendations.

Client Collaboration:

• Work closely with account managers and clients to understand their brand objectives and target audience.
• Provide strategic social media recommendations and contribute to brainstorming sessions for marketing campaigns.