Will be responsible for developing, implementing, and managing online marketing strategies to promote a company's products or services, increase brand awareness, and drive traffic and sales. In an e-commerce context, they play a crucial role in business growth by optimizing various digital channels.

Key Responsibilities:

1. Strategy Development:
   • Create and execute comprehensive digital marketing strategies to achieve business goals.
   • Identify the best channels (e.g., SEO, PPC, social media, email marketing) for customer acquisition, retention, and engagement.
2. Campaign Management:
   • Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, display ads) to drive conversions.
   • Create and manage email marketing campaigns to nurture customer relationships and drive repeat purchases.
3. Content & SEO:
   • Oversee content marketing efforts such as blogs, product pages, and social media posts to improve organic traffic.
   • Implement and monitor SEO best practices to improve search engine rankings and website traffic.
4. Social Media Management:
   • Develop a social media strategy to increase engagement and brand awareness.
   • Monitor social media performance and optimize for better reach and engagement.
5. Analytics & Reporting:
   • Track and measure the performance of all digital marketing campaigns using tools like Google Analytics, and other reporting platforms.
   • Provide insights and recommendations for optimization based on data-driven results.
6. Budget Management:
   • Allocate and manage digital marketing budgets across different channels to maximize ROI.
   • Ensure cost-effective advertising through continuous optimization of bidding strategies and ad targeting.
7. Collaboration:
   • Work closely with the sales, product, and creative teams to align marketing efforts with overall business goals.
   • Coordinate with external vendors, influencers, or agencies, if applicable.
8. Customer Experience & Retention:
   • Utilize digital marketing channels to improve customer experience and retention strategies, such as loyalty programs or personalized campaigns.
   • Develop and maintain customer personas to create targeted marketing messages.
9. Technology & Automation:
   • Implement marketing automation tools (e.g., HubSpot, Mailchimp) to streamline repetitive tasks and improve customer segmentation.
   • Stay updated with the latest digital marketing trends and tools.

Key Skills:

• Paid Advertising (PPC) – Proficiency in running and optimizing Google Ads, Facebook Ads, Instagram Ads, and other platforms.
• SEO – Strong knowledge of on-page, off-page, and technical SEO.
• Data Analytics – Ability to analyze campaign data and extract actionable insights.
• Content Marketing – Understanding of how to craft compelling content that drives engagement and conversions.
• Social Media Management – Experience in running organic and paid social media campaigns.
• Email Marketing – Proficiency with email marketing tools and techniques for nurturing leads and promoting repeat purchases.
• Marketing Automation – Familiarity with CRM and automation tools to drive efficiency and personalization.
• Budgeting & ROI Tracking – Ability to manage budgets effectively and track the return on investment for marketing activities.
• Project Management – Strong organizational skills to manage multiple projects and campaigns simultaneously.

Education and Experience:

• Degree: Typically, a bachelor’s degree in marketing, business, communications, or a related field.
• Experience: At least 1-3 years of experience in digital marketing, particularly in e-commerce or a similar industry.
• Certifications (Optional): Certifications in Google Ads, Google Analytics, Facebook Blueprint, or HubSpot are often desirable.

Goals:

• Increase online sales.
• Grow website traffic.
• Optimize customer acquisition costs.
• Enhance customer retention and loyalty.