• Execute BTL activities.
• implement in-store marketing activity and outdoor marketing activity in order to increase sales
• provide result-oriented advertising and marketing activities designed to meet our Group needs.
• achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.
• Plan & managing the periodically Ground Activation & Promotions.
• Control events including preparation and performing Events & Exhibitions
• Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities.
• Define key guidelines for each project/ campaign and check for adherence to the brief.
• - Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies.
• Oversees the production of all promotional materials and marketing campaigns.
• Scan the market for production supplier & Partner with creative teams, other internal stakeholders, and external agencies and vendors.
• Manage trade fairs, events and sponsorships .
• Develop marketing vendors’ list and form a link between the company and the marketing suppliers.
• Bachelor's degree in business, marketing or in Mass Communication • 5+ years of working experience in trade marketing, in-store communication or similar role • Outstanding understanding of Marketing Mix • Strategic Decision Making • Excellent communication skills