• Execute BTL activities.

• implement in-store marketing activity and outdoor marketing activity in order to increase sales 

• provide result-oriented advertising and marketing activities designed to meet our Group needs. 

• achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.

 • Plan & managing the periodically Ground Activation & Promotions. 

• Control events including preparation and performing Events & Exhibitions 

• Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.

 • Responsible for setting up of strong network of vendors / Agencies for various promotional activities. 

• Define key guidelines for each project/ campaign and check for adherence to the brief. 

• - Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies.

 • Oversees the production of all promotional materials and marketing campaigns. 

• Scan the market for production supplier & Partner with creative teams, other internal stakeholders, and external agencies and vendors.

 • Manage trade fairs, events and sponsorships .

• Develop marketing vendors’ list and form a link between the company and the marketing suppliers.