The Media Relations executive is responsible for executing media outreach strategies, including content distribution and coverage follow-up, as well as engaging with journalists in all sectors in order to secure positive earned coverage for client.
- Outreach to press including but not limited to:
- Press release distribution and coverage follow up
- Pitching stories and securing interviews and / or features
- Maintaining solid and long-term relationships with media.
- Cultivating new relationships with the media as well as solidifying existing ones via media visits, phone-calls etc.
- Preparing regular media reports after major activations to assess impact of our relationships with the media
- Regular (monthly) updating of our media lists by category
- Prepare target media lists for client account teams
- Tailoring press releases according to targeted media to make it more ‘sellable’
- Promoting news stories and features to the media.
- Reading and evaluating media coverage.
- Onsite management of campaigns including press conferences and client events.
Key Skills:You are self-driven and proactive and can come up with different ideas to promote client accountsYou have the creative skills and the energy, drive and passion to make things happenYou can demonstrate a clear understanding of the core principles of PR and the local media landscapeYou maintain a strong connection with the press, bloggers, podcasters, and other influencers in relation to client's PR campaigns.You have sound knowledge of your clients’ industries, in terms of key facts and related industries, and will be proficient in demonstrating this knowledge to the press.You understand the difference between proactive and reactive PR and will be able to create PR opportunities for your clients.You demonstrate good time management and organization skills.You have the ability to take on reliable project ownership.You are a team player.