Company Description Centro is a diversified technology solutions provider that helps organizations harness digital opportunities through process orchestration and security enablement. The company offers a broad range of integrated technology services and solutions designed to drive efficiency, resilience, and growth. Centro’s approach emphasizes collaboration and shared success, fostering strong, long-term relationships with clients. Team members work in a culture that values innovation, accountability, and continuous improvement, making it an engaging environment for professionals who want to contribute to meaningful technology outcomes.

Role Description

Lead Generation

• Research and identify target companies and decision-makers.

• Build and maintain prospect databases.

• Generate new leads through outbound prospecting.

• Utilize LinkedIn, email campaigns, cold calling, and networking.

Prospecting

• Execute daily outbound activities, including:

1. Cold calls 2. Cold emails 3. LinkedIn outreach 4. Follow-up sequences

• Personalize outreach based on industry and prospect needs.

Lead Qualification

• Qualify prospects using predefined criteria.

• Understand client pain points and business requirements.

• Determine budget, authority, need, and timeline.

• Schedule meetings for the Account Executive or Sales Manager.

CRM Management

• Maintain accurate records in the CRM.

• Update lead status, activities, and meeting outcomes.

• Track follow-ups and next actions.

Market Intelligence

• Monitor competitors and industry trends.

• Identify new market opportunities.

• Share customer insights with the sales and marketing teams.

Collaboration

• Work closely with Marketing on campaigns and lead nurturing.

• Coordinate with Sales to ensure smooth handoff of qualified opportunities. 

Qualifications

Education

• Bachelor’s degree in Business, Marketing, Communications, or a related field.

Experience

• 2–3 years in business development, SDR, BDR, telemarketing, or lead generation.

• Experience selling BPO, Contact Center, IT Outsourcing (ITO), Software, SaaS, or technology services is preferred.

Required Skills

• Excellent English communication (written and verbal)

• Strong cold-calling skills • Email prospecting • LinkedIn Sales Navigator • CRM experience (Zoho, or similar) • Research and lead qualification • Negotiation skills • Relationship building