Job Overview
As part of Digital Virgo s strong Year-on-Year growth in the Middle East region, we are seeking a talented and rigorous Digital Marketing Analyst. Based in Cairo, you will play a key role in analyzing marketing performance, providing strategic insights, and supporting the creation of impactful digital initiatives. You will report directly to the Regional Operations Director.
Main Responsibilities:
Performance & Analytics
- Conduct competitive analysis: benchmarking, market studies, and trend identification.
- Monitor and analyze activity using clear KPIs and metrics.
- Deliver actionable insights and recommendations to improve marketing effectiveness.
- Prepare structured monthly reports on the main KPIs.
Marketing Strategy & Support
- Contribute creative ideas for marketing initiatives and campaigns.
- Collaborate with Business, and Marketing teams to enhance campaign impact.
- Support in the creation of marketing materials and messaging, ensuring alignment with regional trends.
Project & Operations
- Drive small-scale digital projects from concept to delivery.
- Liaise with and update stakeholders (Business, Technical, Operational, Marketing) on project progress.
- Track deliverables to ensure deadlines are respected.
Desired Candidate Profile
- Fluent in English and Arabic (spoken and written); French is a plus.
- Strong knowledge of digital advertising, marketing, and performance KPIs.
- Analytical mindset with attention to detail and a structured approach.
- Creative thinker able to propose ideas and collaborate with cross-functional teams.
- Proficient in productivity tools (Jira, Looker, Tableau, etc.) and Microsoft Office (Excel, PowerPoint, Word).
- Excellent interpersonal skills: team player, communicator, and collaborator.
- Previous experience in the VAS industry would be a plus.