Job Description

Role Summary:

Visa is seeking a commercially minded and results-oriented Visa Acceptance Solutions Growth Marketing Manager to lead demand generation, market education and client engagement programs across Central and Eastern Europe, Middle East and Africa (CEMEA).

Reporting to the Director, VAS Growth Marketing, this role will develop and execute integrated marketing programs that drive awareness, qualified demand, pipeline growth, product adoption and revenue contribution across Visa's Acceptance Solutions portfolio, including payment acceptance and processing, digital and omnichannel commerce, payment optimization, merchant fraud management, acceptance platforms and value-added services.

The successful candidate will collaborate closely with regional Sales, Product, Go-to-Market, Communications and Global Marketing teams to deliver campaigns, events, partner programs and sales enablement initiatives that accelerate customer acquisition, cross-sell and upsell opportunities across merchants, acquirers, payment service providers, fintechs and ecosystem partners.

Key Responsibilities:

Growth Marketing Strategy and Execution:

• Adapt and execute regional growth marketing programs aligned to VAS Acceptance Solutions business priorities, revenue goals and market opportunities across CEMEA.
• Develop integrated marketing plans and customer journeys that drive awareness, engagement, demand generation, product adoption and pipeline acceleration.
• Build and execute multi-channel programs across digital marketing, content, webinars, paid media, account-based marketing, executive engagement and thought leadership.
• Partner with Product and Go-to-Market teams to localize global strategies, campaigns and value propositions for regional audiences and market needs.

Demand Generation and Pipeline Growth:

• Create targeted customer acquisition, cross-sell, upsell and retention programs that contribute measurable pipeline and revenue outcomes.
• Partner with Sales and Go-to-Market teams to identify priority segments, accounts, industries and commercial opportunities.
• Develop account-based and personalized marketing programs that help create, progress and accelerate priority opportunities.
• Work with Sales and Marketing Operations to support effective lead follow-up, routing and progression.
• Monitor performance and optimize targeting, channel mix and investment based on conversion, pipeline contribution, business impact and return on investment.

Content Strategy and Sales Enablement:

• Translate complex Acceptance Solutions capabilities into clear, relevant and compelling customer value propositions.
• Develop and localize customer-facing content, sales narratives, campaign assets, case studies, thought leadership and enablement materials.
• Equip sales teams with insights, presentations, campaign toolkits and content that improve customer engagement and commercial effectiveness.
• Partner with product experts and Communications teams to strengthen market understanding of Visa acceptance, commerce, payment optimization and merchant fraud capabilities.

Events, Executive Engagement and Partner Marketing:

• Lead marketing activation for Visa-hosted and third-party events, including industry conferences, executive roundtables, customer workshops and webinars.
• Manage audience targeting, promotion, registration, engagement and post-event follow-up to maximize customer engagement and pipeline conversion.
• Develop joint marketing initiatives with strategic partners, acquirers, technology providers and other participants across the payments ecosystem.
• Create co-marketing .

Cross-Functional Leadership and Program Management:

• Act as the regional growth marketing point of contact for Visa Acceptance Solutions initiatives.
• Collaborate with regional Sales, Product, Go-to-Market, Communications, Global Marketing, Marketing Operations and Sales Operations teams.
• Manage agencies, vendors and partners to deliver high-quality programs efficiently and effectively.
• Lead complex regional programs across multiple stakeholders, markets and time zones with clear ownership, prioritization and follow-through.

Measurement and Optimization:

• Establish objectives, key performance indicators and reporting requirements for marketing programs.
• Measure engagement, lead generation, opportunity creation, pipeline influence, conversion, product adoption and revenue contribution.
• Provide concise, executive-ready reporting on performance, business impact, learnings, risks and recommended actions.
• Use customer, market and performance insights to continuously improve marketing strategy, execution and investment decisions.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Desired Candidate Profile

Qualifications

Basic Qualifications:

• 6 or more years of relevant work experience with a Bachelor Degree, or at least 4 years of experience with an Advanced Degree (for example, Masters, MBA, JD or MD), or 2 years of work experience with a PhD.
• Progressively responsible experience in B2B growth marketing, demand generation, commercial marketing, field marketing or product marketing.
• Demonstrated experience creating integrated marketing programs that contribute to qualified demand, pipeline and revenue growth.
• Experience partnering with senior leaders and cross-functional Sales, Product and Go-to-Market teams within a matrixed organization.
• Strong understanding of B2B customer journeys, demand generation, account-based marketing, lead management and pipeline progression.
• Excellent written and verbal communication skills, with the ability to simplify complex subjects and influence at multiple levels.
• Strong organizational, analytical, project-management and problem-solving skills, with a focus on measurable business outcomes.
• Cultural awareness and experience working across regional and global teams.

Preferred Qualifications:

• Experience in payments, merchant acquiring, payment acceptance, payment processing, digital commerce, fintech, SaaS or enterprise technology.
• Experience marketing to enterprise merchants, financial institutions, acquirers, payment service providers, fintechs or technology partners.
• Experience with marketing automation, CRM, campaign reporting and business-intelligence platforms.
• Experience managing agencies, vendors, partner programs and multi-market marketing initiatives.
• Strong commercial acumen and the ability to connect marketing activity to customer engagement, pipeline, product adoption and revenue outcomes.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.