We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize data-driven campaigns across paid media, SEO, email, and social platforms. Working closely with the marketing, design, and content teams, the role focuses on growing traffic, generating qualified leads, and improving conversions through continuous testing, accurate tracking, and clear performance reporting. The ideal candidate combines creativity with strong analytical skills and stays current with the latest digital tools, platforms, and AI-driven practices.
Plan, execute, and optimize multi-channel digital campaigns across paid social (Meta, Snapchat, TikTok, LinkedIn), search (Google Ads), email, and other relevant platforms.
Manage day-to-day paid media performance, including audience targeting, bidding, creative testing, and allocation of campaign budgets to maximize ROAS and ROI.
Lead on-page, technical, and content SEO initiatives to grow organic visibility and traffic, and monitor keyword rankings and site health.
Own the company website’s marketing performance: improve user experience, landing pages, and conversion rates through A/B testing and CRO best practices.
Set up and maintain tracking and analytics (GA4, Google Tag Manager, pixels and conversion APIs) to ensure accurate, privacy-compliant data collection.
Build and manage email and marketing automation workflows, including segmentation, lead nurturing, and CRM integration.
Analyze campaign and channel performance, and produce clear reports and dashboards with actionable insights and optimization recommendations for management and stakeholders.
Collaborate with design, content, and sales teams to develop engaging, on-brand campaigns aligned with business goals.
Coordinate with external agencies, freelancers, and vendors to ensure timely, high-quality deliverables.
Leverage AI tools and emerging digital marketing trends to improve efficiency, content production, and campaign performance.
Ensure all marketing activities comply with company policies, platform guidelines, and applicable advertising and data protection regulations.
Perform other related duties as assigned.