Job Description: Performance Marketing Manager (EdTech) Job Title: Performance Marketing Manager Industry: Education Technology (EdTech) Location: Nasr City, Cairo, Egypt Employment Type: Full-Time, Onsite Reports To: Head of Marketing / Chief Marketing Officer About the Role We are seeking a data-driven and results-oriented Performance Marketing Manager to lead our paid acquisition efforts in Nasr City. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple paid channels to drive customer acquisition, leads, and revenue. If you have a strong background in performance marketing and a passion for the EdTech space, this is the opportunity for you. Key Responsibilities Campaign Strategy & Execution Plan, launch, and manage paid campaigns across channels such as Google Ads, Meta (Facebook/Instagram), Tik Tok, Linked In, You Tube, and Snapchat. Develop full-funnel strategies from awareness to conversion and retention. Manage budgets across channels to maximize ROAS (Return on Ad Spend) and minimize CPA (Cost Per Acquisition). Conduct A/B testing on creatives, copy, landing pages, and audiences. Scale winning campaigns and pause underperforming ones based on data. Analytics & Optimization Monitor, analyze, and report on campaign performance using Google Analytics, GA4, Meta Ads Manager, and other tools. Track KPIs such as CPL, CPA, ROAS, CTR, conversion rate, and LTV. Use data insights to continuously optimize campaigns and improve performance. Build dashboards and reports for senior management. Collaboration & Leadership Work closely with content, design, and product teams to create high-converting assets. Coordinate with the sales team to ensure lead quality and alignment. Manage relationships with external agencies and media partners. Mentor junior marketers and share best practices. Budget & Growth Forecast spend and ROI for campaigns. Identify new growth opportunities and channels. Stay updated on the latest trends and best practices in digital marketing and EdTech. Requirements Education & Experience Bachelor’s degree in Marketing, Business, Communications, or a related field. Minimum 3-5 years of experience in performance marketing, with at least 2 years in a managerial or senior role. Experience in EdTech, e-learning, Saa S, or subscription-based businesses is highly preferred. Proven track record of managing large ad budgets (e.g., 6-figure+ monthly spend). Skills & Competencies Deep hands-on experience with Google Ads, Meta Ads, Tik Tok Ads, and Linked In Ads. Strong knowledge of Google Analytics 4, Google Tag Manager, and pixel/tracking setup. Proficiency in Excel/Google Sheets for reporting and analysis. Experience with landing page builders and CRO tools (e.g., Unbounce, Instapage). Strong analytical, problem-solving, and decision-making skills. Excellent communication and project management abilities. Language Requirements Fluent in Arabic (required). Good command of English (required). What We Offer Competitive salary with performance-based bonuses. Opportunity to work in a fast-growing EdTech company. Access to premium marketing tools and platforms. Career growth and development opportunities. Health insurance and other benefits (as per company policy). Working Conditions Location: Nasr City, Cairo, Egypt. Work Model: Full-time, onsite (Sunday–Thursday or Monday–Friday, depending on company policy). Hours: Standard business hours with occasional flexibility for campaign launches.