Job Purpose:
Responsible for creating compelling visual content that aligns with the university’s branding and communication strategy through capturing high-quality images and videos that promote and highlight the university’s activities, events, programs, and achievements. This is achieved through professional editing, with a focus on producing creative content for various digital, print, and social media platforms.
Key Accountabilities::
Photography & Videography:
Manages capturing high-quality photos and videos at university events, lectures, campus activities, promotional events, and other relevant occasions.
Plans, shoots, and edits content for marketing campaigns, social media, websites, and other university communications.
Collaborates with university departments, faculty, and students to produce visually engaging content that reflects the university's mission and values.
Editing & post-production:
Handles editing photos and videos to meet the university’s creative and technical standards, including color correction, sound mixing, and special effects.
Creates engaging visual content, including video clips, highlights, short-form content for social media platforms, and promotional videos.
Manages all video and image related assets, ensuring proper storage, organization, and easy access.
Collaboration & Strategy:
Works closely with the marketing, communications, and public relations teams to understand content goals and deliver visuals that meet the University objectives.
Ensures content is aligned with the university’s branding, messaging, and tone across all platforms.
Contributes to the development of content strategies for digital marketing and social media campaigns.
Equipment & Software Management:
Manages maintaining photography and videography equipment, ensuring it is in good working condition.
Stays updated with the latest trends and techniques in photography, videography, and editing.
Troubleshoots technical issues related to camera equipment, software, and post-production processes.
Content Distribution:
Assists in the production of visual content for the university website, newsletters, brochures, social media, and digital advertising.
Creates video and image content that engages various audiences, including prospective students, parents, alumni, and the local community.
Requirements
Years of experience:
Academic Qualifications:
Bachelor’s degree in photography, Videography, Marketing, Communications, or a relevant field or equivalent experience at any related field.
Professional Certificates:
Certificate/ Diploma in photography, Videography and Editing
Language proficiency:
Fluency in English
Computer skills:
Excellent Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar) and photo editing software (e.g., Adobe Photoshop, Lightroom, etc.).
Excellent Proficiency in Microsoft Office programs and AI tools
Other
Proven experience as a photographer, videographer, and video editor, ideally in a higher education or marketing environment.
Proficiency in photography and videography techniques, including lighting, composition, and framing.
Knowledge of current trends in social media content creation, digital marketing, and video production for online platforms.
Strong attention to detail and ability to produce high-quality, polished work under tight deadlines.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.