Details: •Experience Needed: From 5 to 8 Years •Education Level: Bachelor’s Degree •Department: Marketing and Product Planning •Location: Abo Rawash, Giza. •Employment Type: Full-time Job Description:Mitsubishi Motors Egypt is seeking a Marketing Manager to join our team and play a key role in shaping the future of our brand and market presence in Egypt. This role is designed for an individual with strong expertise in 1) Marketing and advertising, 2) Product Marketing, 3) Market research and Analysis, 4) Public Relations, Media and influencers’ management, 5) Digital marketing, 6) Events, 7) Communications, 8) Strategic planning, 9) Leadership and Training, and ready to drive Mitsubishi’s success in the Egyptian automotive market. This role is crucial for the growth and success of Mitsubishi Motors Egypt, ensuring that our market presence is well positioned for long-term profitability, product offerings are competitive, aligned with market demands. The Marketing Manager plays a crucial role in shaping and driving the brand’s overall vision, ensuring its strategic positioning, market presence, and promotional activities. This position is responsible for developing marketing plans, overseeing execution, and managing budgets to align with business objectives. If you are a proactive, creative, organized, strategic thinker, unconventional leader with a passion for the automotive industry, we encourage you to apply. Responsibilities:Team Management and Development:Lead, develop, coach and motivate marketing team members. Monitor and evaluate team members’ performance and conduct monthly, quarterly and annual team’s meetings, one and one, appraisals, score cards and evaluation. Foster a collaborative and high-performing team environment, ensuring KPIs and productivity goals are met through motivation and effective leadership. Lead recruitment, onboarding, and continuous development of marketing staff, ensuring skill enhancement and performance excellence. Strategic Management Lead the Marketing and Communications functions for Mitsubishi Motors in Egypt including Advertising, Digital Marketing, PR, Media/Influencers’ management, Market Research, and others.. Spearhead key brand-related projects, ensuring seamless execution in collaboration with internal teams and external partners. Ensure strategic alignment with GM and senior management decision making and strategy Ensure effective reporting and briefing to senior management regarding Marketing department updates. Marketing and Advertising Develop and execute a comprehensive marketing roadmap, incorporating key growth strategies to enhance market reach and business performance. Define and implement a compelling brand identity for Mitsubishi Motors in Egypt, ensuring consistent messaging and strategic communication across all channels. Prepare and lead annual marketing plans, market research initiatives, overseeing partnerships with agencies, analyzing insights, and translating findings into actionable strategies for marketing implementation. Utilize consumer insights to refine marketing efforts, ensuring brand experiences resonate with target audiences. Explore emerging marketing trends, channels and digital platforms to expand audience reach and engagement. Lead, plan, and follow up on comprehensive 360-degree campaigns, including creative, digital, PR, billboards, radio, TV, and other channels if any. Manage the advertising agencies to ensure seamless execution of campaigns, including copywriting, creative concepts, designs, and final approvals, in alignment with the Marketing Head. Work closely with creative agencies to develop compelling and customer-centric marketing campaigns that enhance brand engagement. Collaborate and manage marketing agencies, advertising partners, and suppliers to ensure alignment and efficiency. Market Research analysis:Conduct in-depth market analysis to identify growth opportunities for Mitsubishi Motors in Egypt. Analyze industry trends, consumer preferences, and market opportunities to drive innovation and identify areas for business expansion. Support in the ordering and product planning for Mitsubishi Motors in Egypt. Support the development phase of new models, including the definition of specifications, line-ups, equipment, powertrain mix, and pricing. Drive portfolio expansion through high-potential model introductions. Digital Marketing:Oversee Mitsubishi Motors Egypt Website and Digital platforms. Oversee digital campaigns, initiatives, and projects to ensure alignment with marketing objectives. Monitor and track the progress of online campaigns, whether internally managed or executed by the agency. Analyze and validate Google Analytics data to confirm accuracy for the digital performance report. Supervise DMC/Mitsubishi Motors digital presence on Social Media platforms (FB, IG, Linked In, Youtube..etc) in coordination with the Digital Marketing Specialist Supervise and confirm posting plans with Digital Marketing Specialist. Supervise Mipulse performance with internal teams, MMMEA and MMC. PR, Influencers and Media management:Manage communication and build strong media relations with representatives, publishers, and influencers. Oversee regular competitive PR monitoring and media analysis for Mitsubishi Motors and competitor brands. Oversee, distribute, and communicate press releases and PR articles to media outlets. Manage collaboration and initiatives with influencers, automotive reviews, and media representatives. Events Oversee and manage the execution of events, ensuring seamless coordination with the GM of Marketing and marketing team. Plan, manage and execute events including New model launches, media days, Test drive events, training days, gatherings and special events. Plan and manage brand and on ground displays and activations. Cross Functional Activities:Oversee all aspects of presales and post-purchase/aftersales marketing, ensuring a seamless and engaging customer experience. Partner with sales and aftersales teams to design and implement marketing programs that support revenue growth and customer acquisition. Ensure visual consistency across all retail and service locations by working with relevant departments to uphold brand identity standards. Provide sales and service centers with updated promotional and informational materials to enhance customer engagement. Communication:Maintain strategic communication with OEM and Mitsubishi Motors global teams to ensure all marketing activities align with corporate guidelines and brand expectations. Collaborate and manage effective communication and relationships with all internal and external parties including government authorities, agencies, media, influencers, other DMC departments and overseas parties in Kuwait, Dubai and Japan. Budgeting:Formulate and manage the brand’s budget forecasting and expenditure monitoring. Track and reconcile monthly expenses, ensuring alignment between planned and actual budgets, purchase requests, and financial approvals. Coordinate with procurement and finance departments to facilitate smooth budgetary and operational processes. Monitoring and Reporting:Establish and track essential brand performance metrics to measure progress and inform future marketing efforts. Ensure timely execution of planned marketing campaigns while staying within budgetary constraints. Design and deliver impactful programs for the sales team to ensure they understand product features, market strategies, and competitive positioning. Monitor and evaluate the effectiveness of marketing programs and activities, adjusting as necessary to improve outcomes. Measure and report performance of all Mitsubishi marketing campaigns and assess against goals (ROI and KPIs). Prepare, review, oversee and issue the monthly, annual and special marketing reports, including Market Competitiveness reports, marketing activities, price movements, event reports and performance reports.

Qualifications:Ethical, avant-garde, creative, organized, passionate about cars, marketing and working within an awesome team. A bachelor’s degree in a related field with previous experience from 5 to 8 years in product planning, product marketing, market research or related roles within the automotive industry. Fluent in English and Arabic. Ability to work independently and as part of a team, and with high attention to details. Proficient in Microsoft Office Suite, familiar with Dashboards, Power PI, systems and good knowledge about latest AI tools. Strong analytical, strategic planning, and market analysis skills. Strong digital marketing experience Excellent communication, presentation, and interpersonal skills. Proven ability to collaborate effectively with cross-functional teams and stakeholders. Good understanding of automotive industry About the Company: Diamond Motors was established in November 2010, as the sole exclusive distributor for Mitsubishi Motors Corporation in Egypt. •HQ Address: Km 28 Cairo - Alexandria Desert Rd, Al Giza Desert. •Website: https://lnkd.in/djmdNmCi •Email: [Click to show email], [Click to show email]