We are looking for candidates with *1–2 years of hands-on media buying experience, with solid exposure to both **Lead Generation and E-commerce campaigns*.

Key Requirements

*Experience*

1–2 years of hands-on experience in Media Buying / Performance Marketing. Strong experience with *Meta Ads Manager*. Proven experience managing *Lead Generation campaigns*. Previous experience with *E-commerce / Sales campaigns* and optimizing toward purchases and ROAS. Agency experience and handling multiple accounts is preferred.

*Lead Generation*

Candidates Should Be Able To

Manage and optimize Instant Forms, Website Leads, Whats App and Messages campaigns. Optimize based on *CPL, Cost per Qualified Lead, Lead Quality and Conversion Rate*. Test audiences, creatives, offers and lead funnels. Analyze Sales/Moderation feedback and use it to improve campaign quality.

*E-commerce*

Candidates Should Have Experience With

Sales / Purchase campaigns. Optimizing *ROAS, CPA/CPP, CTR and Conversion Rate*. Prospecting and Retargeting strategies. Testing audiences, creatives, offers and campaign structures. Understanding the customer journey from Ad Click to Purchase.

*Campaign Management & Optimization*

Launching, monitoring and optimizing campaigns independently. Budget allocation and budget pacing. Scaling winning campaigns while maintaining performance. Structured A/B testing. Identifying performance issues and taking data-driven optimization decisions. Understanding funnel stages and audience segmentation.

*Creative Performance*

Ability to analyze creative performance. Identify winning hooks, angles, formats and offers. Provide performance-based feedback to Creative and Content teams. Understand the importance of continuous creative testing.

*Tracking & Analytics*

Good Understanding Of

Meta Pixel and conversion events. Conversion API basics. UTM tracking. Attribution and conversion tracking fundamentals.

*Reporting & Analysis*

Strong analytical mindset. Ability to prepare clear performance reports with insights and recommended actions. Good knowledge of *Excel / Google Sheets*. Comfortable working with KPIs such as CPL, CPQL, CPA, CPP, ROAS, CTR, CPC, CPM and CVR.

*Soft Skills*

Ownership and accountability for account performance. Strong problem-solving skills. Organized and able to manage multiple accounts. Good communication and teamwork. Willingness to learn and stay updated with Meta platform changes.

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