Duties & Key Responsibilities1. Strategic Planning & Execution:- Develop product marketing strategies, including product positioning, value propositions, targetcustomer segments, and launch plans, in collaboration with Product Development and Sales- Develop and implement comprehensive annual marketing plans aligned with business objectivesand revenue targets- Define and execute go-to-market strategies for new product launches and existing portfoliopromotion- Conduct market research, competitive analysis, and customer insights to inform marketingstrategies- Monitor market trends, competitor products, pricing, and customer preferences to identifyopportunities for product portfolio development- Identify new market opportunities and segments for business expansion- Establish marketing KPIs, track performance metrics, and deliver regular reports to executivemanagement- Allocate marketing budget strategically across channels to maximize ROI- Lead rebranding initiatives and brand positioning strategies as needed2. Brand Management & Communications:- Oversee all aspects of brand development, management, and protection- Ensure brand consistency across all touchpoints, materials, and communications- Develop compelling brand narratives that differentiate our brands and products in the market- Manage corporate communications, public relations, and media relations- Cultivate relationships with media outlets, journalists, and industry influencers- Handle crisis communications and reputation management- Oversee production of marketing collateral including brochures, presentations, signage, andpromotional materials3. Digital Marketing & Lead Generation:- Lead digital marketing strategy including website, SEO/SEM, social media, email marketing, andonline advertising- Oversee social media presence across all platforms (Linked In, Facebook, Instagram, etc.)- Implement marketing automation and CRM systems to nurture leads and track customer journeys- Optimize conversion funnels and improve lead quality and quantity- Analyze digital analytics and adjust strategies based on performance data- Manage relationships with digital agencies, vendors, and technology platforms- Stay current with digital marketing trends, tools, and best practices4. Team Leadership & Development:- Recruit, lead, mentor, and develop a high-performing marketing team- Set clear objectives, provide regular feedback, and conduct performance evaluations- Foster a collaborative, creative, and results-oriented team culture- Delegate responsibilities effectively and empower team members- Identify training and development needs to build team capabilities- Manage external agencies, consultants, and contractors5. Stakeholder Management & Partnerships:- Collaborate closely with Sales, Product Development, Production, and Operations teams to alignmarketing strategies with business and customer requirements.- Build and maintain strategic relationships with distributors, retailers, key customers, agents, andother relevant channel partners.- Partner with Sales and Customer Service teams to strengthen customer relationships, satisfaction, andretention.- Develop co-marketing programs with corporate clients and partners- Represent the company at industry events, conferences, and networking forums- Coordinate with legal and compliance teams to ensure regulatory adherence in all marketingactivities Key Performance Indicators (KPIs)1. Marketing Contribution to Business Growth- Revenue growth supported by marketing initiatives: % increase in revenue from marketingsupported products, markets, or customers.- New customer acquisition: Number of new customers acquired through marketing-supportedactivities.- Qualified opportunities: Number/value of qualified leads or business opportunities generated.- New market/segment expansion: Number of new markets or customer segments successfullydeveloped.2. Marketing ROI & Budget Efficiency- Marketing ROI: % return on marketing investment.- Campaign performance: % of campaigns achieving predefined objectives/targets.- Cost efficiency: Cost per qualified lead/customer acquired (EGP).- Budget adherence: % variance between actual and approved marketing budget.3. Brand & Market Development- Brand awareness: % increase in target-market brand awareness.- Market presence/penetration: % increase in market share or penetration within targetedmarkets.- Customer/Brand Perception: Brand perception score (%) based on periodic customer/marketresearch.- Strategic partnerships: Number of new strategic marketing/channel partnerships established.4. Marketing Function & Strategic Execution- Annual marketing strategy execution: % of planned initiatives completed.- Marketing team performance: % of team members achieving their agreed KPIs.- Agency/partner management: % of agencies/partners meeting agreed KPIs/SLAs.- Initiative delivery: % of agreed initiatives delivered on time and to required standards.
Requirements- Bachelor's degree in Marketing, Business Administration, Communications, or related field(Required)- Master's degree (MBA or Marketing) is highly preferred- Minimum 15 years of progressive marketing experience with at least 5 years in senior leadershiproles- Proven track record of developing and executing successful marketing campaigns that delivermeasurable business results- Demonstrated experience managing marketing budgets- Experience in domestic and international/export market development is highly preferred.- Experience in textiles, home textiles, FMCG, fashion, or other consumer/manufacturing industriesis strongly preferred.- Strong strategic understanding of digital marketing channels, tools, and platforms.- Strong understanding of marketing automation and CRM systems (e.g., Shopify, Zoho, Hub Spot, orsimilar).- Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies- Advanced skills in marketing analytics and data interpretation (Google Analytics, social mediainsights, marketing dashboards)- Proficient in Microsoft Office Suite (Word, Excel, Power Point)- Familiarity with design software (Adobe Creative Suite) is a plus- Knowledge of website CMS platforms (Word Press, etc.)