Position: Director of Entertainment - Executive Committee Level Location: SUNRISE Resorts & Cruises Sharm El Sheikh, Egypt (Multi-property: 7+ resorts, Tal Avenue, Izoya Stage, VIBE Club) Reports To: Area General Manager Scope: Own the entire guest entertainment division including Experiences, Events, Sports, Activities, Animation, Recreation, Shows, Kids & Family, Wellness, Nightlife Mission: Transform entertainment from a support function into a primary driver of guest satisfaction, repeat visits, direct bookings, and destination differentiation Responsibilities Develop and execute annual entertainment strategy and destination event calendar across all Sharm properties Oversee daily operations including animation, sports, activities, pool and beach programming, evening shows, and live entertainment Lead, recruit, train and develop large multicultural entertainment teams across 4 divisions Drive guest satisfaction by reviewing feedback daily and adapting programming to different nationalities and demographics Manage quality control for shows, equipment, safety, grooming standards and stage production Own entertainment, event, production, artist and payroll budgets and grow revenue via ticketed events, sponsorships, VIP experiences Activate Tal Avenue and VIBE Club with footfall-driving events and international nightlife programming Partner with Marketing, E-Commerce and Revenue to create content and direct-booking hooks for events Lead Experience Design and Innovation by creating new concepts, monitoring trends, piloting and testing to keep SUNRISE ahead Ensure full compliance with safety, permits, risk assessments and culturally appropriate content for all guest markets
Desired Candidate Profile
Education: Bachelor Degree Experience: 10 0 years 10+ years experience in hospitality entertainment with 5+ years in a senior entertainment leadership role Proven background in resorts, lifestyle, cruise, festivals or nightlife entertainment operations Experience managing large multicultural teams and diverse international guest markets Bachelor's degree preferred in Hospitality, Event Management, Entertainment Management, or Marketing Fluent English essential, additional languages German, Russian, Arabic, Italian, French are an advantage Proven track record managing budgets, KPIs, and large-scale events across multiple venues Availability to work across multiple SUNRISE Sharm El Sheikh properties and flexible hours for events and nightlife Leadership: Ability to inspire, discipline and develop large creative teams without losing motivation Creativity: Continuous innovation in experience design and guest programming Operational Excellence: Turn concepts into schedules, run sheets and flawless execution at scale Commercial Acumen: Understand revenue, ROI, sponsorships and how entertainment drives occupancy and reviews Guest Psychology and Cultural Sensitivity: Adapt content for families, couples, party, wellness and luxury guests across MENA, European, CIS markets Public Presence: Comfortable hosting, representing brand, and stage presence for events Strategic Thinking: Balance creativity with structure, data, and KPI-driven performance Cross-Functional Collaboration: Work closely with Rooms, F&B, Engineering, Marketing, Revenue, HR and Security