Company Description Forsa Property is a premier property technology (Prop Tech) company dedicated to understanding the unique needs of each client and aligning strategies with their goals, values, and aspirations. Guided by a vision to be the leading and most trusted Prop Tech company, Forsa Property aims to define the future of real estate through integrity, excellence, and innovation. The organization focuses on creating enduring value by delivering exceptional service, superior performance, and tailored solutions. Through innovative tools and client-centered approaches, Forsa Property empowers clients to achieve more in a dynamic real estate market.
Role Description The Senior Real Estate Marketer is a full-time, on-site role based in Cairo, Egypt. The person in this role will develop and implement marketing strategies for real estate projects, including digital campaigns, offline promotions, and brand positioning initiatives. Daily tasks include planning and executing marketing calendars, creating engaging property content, coordinating with sales and operations teams, and analyzing campaign performance to optimize lead generation and conversion. The role involves managing relationships with external agencies, overseeing marketing materials and events, and ensuring consistent messaging across all channels. The Senior Real Estate Marketer will also monitor market trends, competitor activities, and customer insights to refine marketing approaches and support business growth.
Qualifications
Strong skills in real estate marketing strategy, campaign planning, and brand positioning. Experience with digital marketing, including social media management, online advertising, and content creation. Ability to conduct market research, analyze data, and generate insights to improve marketing performance. Proficiency in copywriting, storytelling, and development of marketing collateral for various audiences. Experience collaborating with sales teams and external partners to drive lead generation and conversion. Solid understanding of the real estate sector, preferably in Prop Tech or property development environments. Strong communication, presentation, and negotiation skills, with the ability to influence stakeholders. Proficiency in relevant marketing tools and platforms (e.g., CRM systems, analytics tools, design or content tools). Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in marketing or real estate are an advantage. Demonstrated ability to work on-site in a fast-paced environment, manage multiple projects, and meet deadlines.